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In the News
 

Influencer Marketing vs. Advocate Marketing

TapInfluence and Influitive’s new e-book, “Harness the Power of Influencers and Advocates,” explores influencer marketing vs. advocate marketing. Read highlights and download a copy... more>


CSS Provider Verafin Reports 68% Increase in Clients in 2014

Verafin Inc., a cloud-based fraud detection and anti-money laundering software provider, reported revenue growth of 45% on the strength of a 68% increase in client bookings in 2014 compared with the previous year. more>


Five Ways to Get a Seat at the Table

A poll recent poll asked credit union marketers “Does marketing have a voice at your board and/or management meetings?” To our surprise, we found that only half of the respondents indicated that they have a role in making policy and decisions. more>


Immigration Action Equals Growth for CUs

Rare is the opportunity for a new member base of millions to present itself to the credit union movement. Yet President Obama’s executive action on immigration promises to open up an underserved and under-targeted segment of documented income earners. more>


Unbelievable! Marketing to a Skeptical Nation

Americans are a skeptical bunch. Santa still makes a strong showing, with 43 percent of Americans telling Public Policy Polling they believe, yet YouGov Omnibus reports only 50 percent of Americans believe what they see in ads. more>


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March 25-28, 2015 - Annual Conference at The Cosmopolitan in Las Vegas


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In the Spotlight

Check out the most recent In the Spotlight: Mia Perez
Periodically the CMBDC will be highlighting one of its members. They will be sharing with us their best practices, biggest challenges, and some tidbits about themselves. (view the archives)