In the News

Driving in the Social Media Fast Lane

When she discusses social media and technology trends, Amber MacArthur, president of Konnekt Digital Engagement, quotes race car driver Mario Andretti: “If everything seems under control, you’re not going fast enough.” more>

Are You an Enlightened Marketer or a Neanderthal?

Are you marketing with an enlightened perspective? Is your company operating both in a culturally- and individually-relevant way with the segments you serve? more>

Use Big Data to Create 360-Degree View of Consumer

Data analytics can be helpful in a number of ways -identifying the profitability of customer segments, isolating consumer behavior trends, developing targeted marketing efforts, determining cross-sell opportunities and more. more>

Encouraging Executive Participation in Credit Union Business Development Efforts

As credit unions continue their march towards more inclusive fields of membership, however, BD professionals have seen their focus and energies directed more towards the community at large. more>

Member Spotlight: Delynn Byars


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In the Spotlight

Check out the most recent In the Spotlight: Matthew Stratton
Periodically the CMBDC will be highlighting one of its members. They will be sharing with us their best practices, biggest challenges, and some tidbits about themselves. (view the archives)