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In the News
 

CU’s Pop-Up Survey Increases Debit Card Use

1st Advantage Federal Credit Union, Yorktown, Va., had a problem: Almost no one was clicking on the banner ads it displayed in online banking sessions to cross-sell products. more>


Economic Recovery and the U.S. Hispanic Market

When businesses across all industries are struggling in the face of an economic climate not seen since the Great Depression, what better way to grow your business than tap into a market of 50.5 million people with a purchasing power of more than one trill more>


Measuring Social Media Marketing Impact Difficult

More than ever, credit unions are using Twitter, Facebook, and other forms of social media to reach consumers, as evidenced in part by the success of Bank Transfer Day. more>


How to Research Your Idea (And See if It Is any Good!)

With five simple (and free) steps you can easily determine whether your new business idea is viable or not. more>


R & D: Rip off and Duplicate

Credit union marketers are notorious for R & D: rip off and duplicate. And I'm proud to say I have done just that in my new job. more>


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CUNA Marketing & Business Development Conference

 

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Upcoming Events

February 28, 2012 - Out of the Box, but Still in the Budget

 

March 7-10, 2012 - 2012 CUNA Marketing & Business Development Council Conference

 

April 17, 2012 - Getting to the Future of Credit Unions - Gen X, Y and Z, That is!


April 30 - May 3, 2012

CUNA Marketing Management School: Part 1

 

CUNA Marketing Management School: Part 2

 

CUNA Marketing Management School: Part 3


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In the Spotlight

Check out the most recent In the Spotlight: Colleen Desselle
Periodically the CMBDC will be highlighting one of its members. They will be sharing with us their best practices, biggest challenges, and some tidbits about themselves. (view the archives)

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