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In the News |
CUNA Marketing & Business Development Council dispels myths about marketing
June 17, 2013 | 
A new credit union marketer is emerging — one who understands how data can drive decisions, one who measures, shows and shares results for marketing initiatives. more>
Don't Tax My CU
June 10, 2013 |
In the last few months things have been brewing on Capitol Hill that will shake up the entire tax code system and put the credit union tax exemption in serious jeopardy. more>
Get Rid of the Boring Stuff at Your Credit Union
June 10, 2013 |
Instead of trying to embrace and implement a huge culture change at your credit union, drop back and punt. more>
Are You Playing to Win or Not to Lose?
June 10, 2013 |
This is the time of year when many of us review our annual marketing plan and wonder how we could be halfway through the year and have only accomplished one third of what we set out to achieve. more>
A Realistic Approach to Bank and Credit Union Advertising
May 31, 2013 |
More and more, general ad agencies and internal marketing staffs take an unrealistic approach. They attempt to convince consumers that the financial institution is a “friend.” more>
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Upcoming Events
June 18, 2013 - Sustainable Business Model Debate: Community vs. SEG
August 27, 2013 - How Business Development Supports the Strategic Plan
October 23, 2013 - How to Position Your Credit Union as a Primary Financial Institution (PFI)
November 19, 2013 - Membership Drive Basics
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In the Spotlight
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In the Spotlight: Carol Payne
Periodically the CMBDC will be highlighting one of its members. They will be sharing with us their best practices, biggest challenges, and some tidbits about themselves. (view the archives)
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