Marketing and Business Development Council
2012 Business Development Professional of the Year Award

> View the 2011 BDPOY

The CUNA Marketing and Business Development Council (CMBDC) Business Development Professional of the Year Award recognizes and honors an individual who exemplifies excellence in credit union business development.

This distinction is reserved exclusively for the credit union business development elite: individuals who, in all aspects of their chosen profession, consistently excel in perpetuating the growth of credit union membership and expansion of services, while maintaining the ideals of the credit union movement.

The Selection Process

A panel of CMBDC Executive Committee members, past winners and industry professionals will select the Business Development Professional of the Year. Selection will be based upon the candidates' mastery of and contributions to:

• Business development as a factor in their credit union's success;
• Fostering the success of the credit union movement;
• Enhancing their community through organizational involvement/activism.

Winner Recognition

The winner will be announced at the 19th Annual CUNA Marketing and Business Development Council Conference, held March 7-10, 2012 in New Orleans. The winner should plan to attend the conference and will receive the following:

• The prestigious Business Development Professional of the Year award;
• Recognition in Credit Union Magazine;
• Complimentary registration to the 2013 CMBDC Marketing and Business Development Conference;
• The opportunity to help select the 2013 recipient and present the award.

Nomination Procedures

To nominate an associate or yourself, complete the online nomination form no later than December 16, 2011. You may nominate more than one person.

All nominees must be from a CUNA-affiliated credit union and must be a current member of the CUNA Marketing and Business Development Council.

The announcement of the 2012 Marketing Professional of the Year will be made at the annual conference, so all nominees should plan on attending the conference March 7-10, 2012, in New Orleans, LA.

Entry Procedures

Those interested in competing for this prestigious award must submit entry materials no later than January 31, 2012.

All entrants must be from a CUNA-affiliated credit union and must be a current member of the CUNA Marketing and Business Development Council.

To submit, please send your entry electronically to bbischke@cuna.com containing the following information:

• An executive summary highlighting:

• Current credit union employment responsibilities
• Credit union system involvement at the:

• chapter/district level (list years, e.g. 2005-2008)
• league level (list years)
• national level (list years)
• other (list years)

• Community activities and organizational involvement (if applicable, include how these activities contribute to your business development perspective)
• SEG involvement, including plans, strategies, and measurable results on new SEG mergers.
• Awards and recognition (may include credit union awards that could be attributed to the support of business development)
• Continuing education (include continuing education and/or credit union-related educational courses and programs undertaken)
• Special considerations

• A copy of the past year's business development plan/goals along with:

• A brief outline of results
• An explanation of how your business development plan supports the business plan of your credit union

• Your credit union's last annual report
• Samples that relate back to how you support your credit union's business development efforts.
• A summary that includes examples of how you present your credit union to potential sponsors.  Include a description of your objectives, your overall philosophical viewpoint, vision and core value statements, and steps you have taken to achieve goals. 
• A color or b/w photo, which may be used for publication in the event you are the award winner.

Nominations must be received by December 16, 2011.

Entry materials must be received no later than January 31, 2012.

If you have questions about entry procedures, please contact Bobbi Bischke at 1-800-356-9655, ext. 4018; email: bbischke@cuna.com.