2011 CMBDC Best Practices Winners

Business Development: Partners FCU in Burbank, Calif., for its Synergy program. As a single sponsor credit union affiliated with The Walt Disney Companies, Partners FCU’s approach to Synergy drives everything from new memberships to member education to inclusion in Cast Member (employee) publications. As a result of its efforts, in 2010 Partners FCU had a positive net member growth (+2%) for the first time in three years. Not only has the Credit Union experienced membership growth, but product and service referrals have increased dramatically. In summary, Partners focus on Synergy has enabled it to grow and prosper while other credit unions in their area have either experienced negative growth or have remained stagnant.

Miscellaneous: Erie FCU in Erie, Pa., for its growing business account services program. Through a combination of targeted business ads, partnerships with business organizations and realigning their employees to better serve their business members – Erie FCU was able to drive more traffic to their business webpage, increase business membership, increase business deposits and generate additional loan volume. This new focus for Erie FCU resulted in a 4.55% increase in business membership growth, a 7.37% increase in business deposit growth and $1.05 million in new business loans.

Miscellaneous: Pioneer WV FCU in Charleston, W. Va., for developing and implementing a brand for their credit union. Their brand was developed around a compass, one that is designed to help steer members in the financial direction they wish to go. Pioneer WV FCU changed all print collateral and updated their branches to reflect the new brand. Additionally, they created an auto lending campaign around the new brand which results in more than double the loan volume of past years.