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2009 Hall of Fame
Mary Olson
VP, Marketing
Delta Community CU
Atlanta, GA
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With her credit union since 1996, Mary Olson most recently led Delta CCU through an extensive rebranding effort to match its look and message with the credit union's new community charter. She also helped launch an aggressive branch expansion effort and a “Standing Strong” CD promotion this past fall that brought in $278 million and 1,274 new members in just six weeks. Olson was also a charter member of CMBDC, and served in many different roles on the executive committee, including tenures as vice chair and chair. She served on her state league's cooperative advertising committee and as a board member for the financial literacy organization, Operation Hope. Her more than 30-year tenure in the credit union movement has also included positions with industry organizations such as CUNA Mutual Group, Georgia Credit Union Affiliates, and CUNA. (from the Hall of Fame press release)
The CUNA Marketing and Business Development Council Hall of Fame recognizes marketing professionals who have excelled at this difficult discipline throughout their professional careers. It's an honor not easily won, and even less frequently bestowed. But it is of vital importance in its measure of marketing excellence, and CMBDC's most prestigious honor.
Hall of Fame recipients may be current or former marketers, alive or deceased. In addition to excellence in performance, the only other criterion is that their credit union of primary influence be affiliated with CUNA and their state league. Marketing and Business Development Council executive committee members and credit union system employees are not eligible for the award.
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