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2001 Diamond Awards
This Year's Judges
Lead Judge: Joye Cox, VP - Marketing
SAFE FCU
Sumter, SC
Roger Buechler, Marketing Manager
Service First FCU
Sioux Falls, SD
Bruce Geiger, Manager of Member Communications
CUNA Mutual Group
Madison, WI
Annette Hartung, Director of National Marketing
CUNA & Affiliates
Madison, WI
Annual Reports
Diamond Award
Less than $50M
Leni Hochman, Assistant Manager
Alternatives FCU
Ithaca, NY
Award of Merit
Less than $50M
C. M. Brady
SPUR FCU
El Paso, TX
Diamond Award
$50–149M (non-agency)
Family Trust FCU
Rock Hill, SC
Award of Merit
$50–149M (non-agency)
Robert W. Gilliard, CME
MembersFirst CU of Florida
Pensacola, FL
Award of Merit
$50–149M
Suzanne McClure, VP - Marketing
Eric Foster, Marketing Coordinator
Burbank City EFCU
Burbank, CA
Award of Merit
$50–149M
Kylie Giancotti
General Technologies FCU
Irving, TX
Award of Merit
$50–149M
Tracy Stabenow, VP - Marketing
Houston FCU
Sugar Land, TX
Award of Merit
$50–149M
Eagle Community CU Annual Report
PSB - The Marketing SuperSource
Lake Forest, CA
Diamond Award
$150–299M (non-agency)
The Marketing Team
Power FCU
Syracuse, NY
Diamond Award
$150–299M
Kim Sponem, EVP
Amy Crowe, Marketing Supervisor
CUNA CU
Madison, WI
Award of Merit
$150–299M (non-agency)
Gary Zenker, VP - Marketing
Atlantic CU
Newtown Square, PA
Award of Merit
$150–299M (non-agency)
Melissa Watkins, VP - Marketing
K-25 FCU
Oak Ridge, TN
Award of Merit
$150–299M
The Marketing Team
Co-op Services CU
Livonia, MI
Award of Merit
$150–299M
Roy MacKinnon, VP - Marketing
First Entertainment CU
Hollywood, CA
Diamond Award
More than $300M (non-agency)
Navy FCU
Merrifield, VA
Diamond Award
More than $300M
Jennie H. Sims, VP - Marketing
Central Florida Educators' FCU
Orlando, FL
Award of Merit
More than $300M (non-agency)
State Capitol CU
Madison, WI
Award of Merit
More than $300M (non-agency)
Dave Thompson, VP - Marketing
The Golden 1 CU
Sacramento, CA
Award of Merit
More than $300M
The Marketing Department
Members 1st FCU
Mechanicsburg, PA
Award of Merit
More than $300M
The Marketing Team
Texans CU
Richardson, TX
Diamond Award
(non-agency)
The Marketing Department
Centra CU
Columbus, IN
Award of Merit
The Marketing Team
Citizens Equity First CU
Peoria, IL
Business/Community/SEG Development
Award of Merit
Less than $50M
Financial Marketing Group
ACUL Corporation, Inc.
Birmingham, AL
Diamond Award
$50–149M
Deb McLean, VP - Marketing
Charlotte Metro CU
Charlotte, NC
Award of Merit
$50–149M (non-agency)
Tricia Evans, Director of Marketing
Reading Works FCU
Wyomissing, PA
Award of Merit
$150–299M (non-agency)
Gary Zenker, VP - Marketing
Atlantic CU
Newtown Square, PA
Award of Merit
$150–299M (non-agency)
The Marketing Team
Shell EFCU
Houston, TX
Award of Merit
$150–299M
Rick Stokes, AVP - Marketing
City ECU
Dallas, TX
Diamond Award
More than $300M (non-agency)
Jennie H. Sims, VP - Marketing
Central Florida Educators' FCU
Orlando, FL
Diamond Award
More than $300M
Roy Worley, VP - Marketing
Stephanie Dennis, Marketing Specialist
Schools Financial CU
Sacramento, CA
Credit Union Association
Publication
Diamond Award
(non-agency)
Public Relations and Marketing Departments
NYS CU League
Albany, NY
Award of Merit
(non-agency)
Financial Marketing Group
ACUL Corporation, Inc.
Birmingham, AL
Award of Merit
(non-agency)
Georgia CU Affiliates
Duluth, GA
Direct Mail (Single)
Diamond Award
Less than $50M
Alabama Rural Electric FCU's Direct Mail
Financial Marketing Group
ACUL Corporation, Inc.
Birmingham, AL
Award of Merit
Less than $50M (non-agency)
Heather M. Sylak, Director of Marketing
A-K Valley FCU
Lower Burrell, PA
Diamond Award
$50–149M (non-agency)
The Marketing Team
Southwest Airlines FCU
Dallas, TX
Diamond Award
$50–149M
Julie Morgan
Granite CU
Salt Lake City, UT
Award of Merit
$50–149M (non-agency)
Diana Hartford
Harvard University ECU
Cambridge, MA
Award of Merit
$50–149M (non-agency)
Darcey Westcott Hurner, Marketing Director
Wausau Insurance ECU
Wausau, WI
Award of Merit
$50–149M
Partners FCU Postcard
PSB, The Marketing SuperSource
Lake Forest, CA
Diamond Award
$150–299M
Krista Stafford Evans, VP - Marketing
Denver Postal CU
Arvada, CO
Award of Merit
$150–299M
NRL FCU's Cha-Ching
PSB - The Marketing SuperSource
Lake Forest, CA
Diamond Award
More than $300M (non-agency)
Volvo Golden Opportunity
The Marketing Team
Service CU
Portsmouth, NH
Diamond Award
More than $300M
Karen M. Hurst, VP - Marketing
Tyndall FCU
Panama City, FL
Award of Merit
More than $300M (non-agency)
Brent VanDyke and Colleen Hales
America First CU
Ogden, UT
Award of Merit
More than $300M (non-agency)
Red Tag Sale
The Marketing Team
Service CU
Portsmouth, NH
Award of Merit
More than $300M
The Marketing Team
USA FCU
Troy, MI
Direct Mail (Series)
Diamond Award
$50–149M (non-agency)
Rudy R. Collazo, Marketing Coordinator
Capitol CU
Austin, TX
Award of Merit
$50–149M
Martin Kelly, VP - Marketing
Marnie Perfetti, Marketing Assistant
Mid-Minnesota FCU
Brainerd, MN
Award of Merit
$150–299M
Krista Stafford Evans, VP - Marketing
Denver Postal CU
Arvada, CO
Award of Merit
$150–299M
Kerry Goodliffe Parry, VP - Marketing
Premier Members FCU
Boulder, CO
Award of Merit
More than $300M
The Marketing Team
Travis CU
Vacaville, CA
Internal Marketing Recognition
Diamond Award
$50–149M (non-agency)
The Marketing Team
Southwest Airlines FCU
Dallas, TX
Award of Merit
$150–299M (non-agency)
San Antonio City EFCU
San Antonio, TX
Award of Merit
More than $300M (non-agency)
Marketing and Web Integration Team
U of C FCU
Boulder, CO
Award of Merit
More than $300M
ACE Marketing Team
Ent FCU
Colorado Springs, CO
Award of Merit
More than $300M
Janice Janecki, VP - Marketing and Internet Strategy
USE CU
San Diego, CA
Internet Marketing
Diamond Award
Less than $50M
National Life CU
Montpelier, VT
Award of Merit
Less than $50M
Connects FCU
Richmond, VA
Diamond Award
$50–149M
The Marketing Team
Century FCU
Cleveland, OH
Award of Merit
$50–149M
Greg Barnes, Marketing Director
United Railway FCU
Fort Worth, TX
Award of Merit
$150–299M
Wendy Tariff, Sales & Marketing Coordinator
Western Massachusetts Telephone Workers CU
Springfield, MA
Diamond Award
More than $300M
The Marketing Department
Community CU
Plano, TX
Award of Merit
More than $300M (non-agency)
Advertising & Public Relations
Tower FCU
Laurel, MD
Award of Merit
More than $300M
ACE Marketing Team
Ent FCU
Colorado Springs, CO
Logos
Diamond Award
Less than $50M
Connects FCU
Richmond, VA
Diamond Award
$50–149M (non-agency)
The Marketing Team
Southwest Airlines FCU
Dallas, TX
Diamond Award
$50–149M
Tricia Evans, Director of Marketing
Reading Works FCU
Wyomissing, PA
Award of Merit
$50–149M
Gail Luker/Smart Art South, Inc.
Coosa Pines FCU
Childersburg, AL
Award of Merit
$50–149M
Dominion CU/Riddick Corp. Marketing
Richmond, VA
Diamond Award
$150–299M
Krista Stafford Evans, VP - Marketing
Denver Postal CU
Arvada, CO
Award of Merit
$150–299M
Cheryl Frame, Marketing Manager
Mike & Julie Schmalz, Refinery Design
Deere Harvester CU
East Moline, IL
Award of Merit
More than $300M (non-agency)
The Marketing Team
Service CU
Portsmouth, NH
Award of Merit
More than $300M
The Marketing Team
Allegacy FCU
Winston-Salem, NC
Membership Packets,
Brochures, or Booklets
Diamond Award
Less than $50M
Anthony Morgan
Hamilton Horizons FCU
Hamilton Township, NJ
Award of Merit
Less than $50M
Royal FCU - Welcome
Financial Marketing Group
ACUL Corporation, Inc.
Birmingham, AL
Diamond Award
$50–149M (non-agency)
The Marketing Department
MaPS CU
Salem, OR
Diamond Award
$50–149M
Anne Upson Legg, VP - Marketing
Cabrillo CU
San Diego, CA
Award of Merit
$50–149M
Greg Barnes, Marketing Director
United Railway FCU
Fort Worth, TX
Diamond Award
$150–299M
Rick Stokes, AVP - Marketing
City ECU
Dallas, TX
Award of Merit
$150–299M (non-agency)
The Marketing Team
New England FCU
Williston, VT
Diamond Award
More than $300M
The Marketing Department
Delta ECU
Atlanta, GA
Award of Merit
More than $300M
Jennie H. Sims, VP - Marketing
Central Florida Educators' FCU
Orlando, FL
Miscellaneous
Award of Merit
$50–149M (non-agency)
Family Trust FCU
Rock Hill, SC
Award of Merit
$50–149M (non-agency)
Robert W. Gilliard, CME
MembersFirst CU of Florida
Pensacola, FL
Award of Merit
More than $300M (non-agency)
Roy Worley, VP - Marketing
Martin Kennison, Business Development Rep.
Schools Financial CU
Sacramento, CA
Award of Merit
More than $300M
Jennie H. Sims, VP - Marketing
Central Florida Educators' FCU
Orlando, FL
Newsletters (four-color)
Diamond Award
Less than $50M
Duluth Teachers CU
Duluth, MN
Diamond Award
$50–149M
Susan Osa
Toyota FCU
Torrance, CA
Award of Merit
$50–149M
Stephanie Olszewski, VP - Marketing
Enron FCU
Houston, TX
Diamond Award
$150–299M
Karen Rosales, VP - Marketing & Business Development
Justice FCU
Chantilly, VA
Award of Merit
$150–299M (non-agency)
Kacey Baxter, Marketing Manager
Lynn Wakem, EVP
Safeway Northwest CU
Beaverton, OR
Award of Merit
$150–299M
Roy MacKinnon, VP - Marketing
First Entertainment CU
Hollywood, CA
Award of Merit
$150–299M
Chris Reyes, Director of Marketing
Santa Clara County FCU
San Jose, CA
Diamond Award
More than $300M (non-agency)
Navy FCU
Merrifield, VA
Diamond Award
More than $300M
MemberNews
The Marketing Team
Jeanne D'Arc CU
Lowell, MA
Award of Merit
More than $300M
FYI
The Marketing Team
Jeanne D'Arc CU
Lowell, MA
Newsletters (three colors
or less)
Award of Merit
Less than $50M
HUD FCU
Washington, DC
Award of Merit
Less than $50M
Sam Diaz, President
Mountain Star FCU
El Paso, TX
Diamond Award
$50–149M
Dominion CU/Riddick Corp. Marketing
Richmond, VA
Award of Merit
$50–149M
Midwest United CU
Liberty Creative
St. Louis, MO
Award of Merit
More than $300M
The Marketing Department
Colorado State ECU
Denver, CO
Outdoor
Diamond Award
$50–149M
Samantha Strickland, Director of Marketing
Florida Commerce CU
Tallahassee, FL
Award of Merit
$50–149M
SC Telco FCU
Greenville, SC
Award of Merit
$150–299M
Joe Hearn, Mike Weber
The Marketing Team
Dupaco Community CU
Dubuque, IA
Diamond Award
More than $300M (non-agency)
Auto Loans.Faster Than an Office Rumor
Dave Thompson, VP - Marketing
The Golden 1 CU
Sacramento, CA
Award of Merit
More than $300M (non-agency)
Auto Loans.Faster Than a Speeding Ticket
Dave Thompson, VP - Marketing
The Golden 1 CU
Sacramento, CA
Award of Merit
More than $300M
Teachers CU
South Bend, IN
Plastic Access Card Design
Diamond Award
$50–149M (non-agency)
The Marketing Team
Southwest Airlines FCU
Dallas, TX
Award of Merit
$50–149M
Sherry Farris, Patricia Neese, Gary Freeman
Community One CU
Las Vegas, NV
Award of Merit
$50–149M
Cristine Sakoulas, VP - Marketing
Coors CU
Golden, CO
Diamond Award
$150–299M
SSA Baltimore FCU
Baltimore, MD
Award of Merit
$150–299M (non-agency)
The Marketing Department
Heritage Trust FCU
Summerville, SC
Diamond Award
More than $300M (non-agency)
The Marketing Team
Service CU
Portsmouth, NH
Award of Merit
More than $300M
Dianne S. Yost, VP - Marketing
Atlanta Postal CU
Atlanta, GA
Point of Sale Display/Retail
Merchandising
Diamond Award
$50–149M
Mobiloil FCU
Beaumont, TX
Award of Merit
$50–149M
Kylie Giancotti
General Technologies FCU
Irving, TX
Award of Merit
$50–149M
Tricia Evans, Director of Marketing
Reading Works FCU
Wyomissing, PA
Diamond Award
$150–299M
Kerry Goodliffe Parry, Mark Bostock
Premier Members FCU
Boulder, CO
Diamond Award
More than $300M
Business Development Team
Texans CU
Richardson, TX
Award of Merit
More than $300M
The Marketing Team
State ECU
Lansing, MI
Print Ad
Diamond Award
$50–149M
Martin Kelly, VP - Marketing
Marnie Perfetti, Marketing Assistant
Mid-Minnesota FCU
Brainerd, MN
Diamond Award
$150–299M
The Marketing Team
New England FCU
Williston, VT
Award of Merit
$150–299M
Membership
First Northern CU
Chicago, IL
Award of Merit
$150–299M
7-7-7 CD Special
First Northern CU
Chicago, IL
Diamond Award
More than $300M
Julie Morrison
America First CU
Ogden, UT
Award of Merit
More than $300M
The Marketing Team
SELCO CU
Eugene, OR
Radio
Award of Merit
$50–149M
Deb McLean, VP - Marketing
Charlotte Metro CU
Charlotte, NC
Diamond Award
$150–299M (non-agency)
Melissa Watkins, VP - Marketing
K-25 FCU
Oak Ridge, TN
Diamond Award
$150–299M
Joe Hearn, Mike Weber
The Marketing Team
Dupaco Community CU
Dubuque, IA
Award of Merit
More than $300M
The Marketing Team
SELCO CU
Eugene, OR
Senior or Youth Marketing
Program
Award of Merit
Less than $50M (non-agency)
Penny Quick, Manager of Member Services/Marketing
Wichita Municipal FCU
Wichita, KS
Award of Merit
$50–149M
The Marketing Team
Century FCU
Cleveland, OH
Award of Merit
$50–149M
Julie Morgan
Granite CU
Salt Lake City, UT
Diamond Award
More than $300M
Service CU
Portsmouth, NH
Statement Inserts
Award of Merit
$150–299M
The Marketing Team
Bay FCU
Capitola, CA
Award of Merit
More than $300M
The Marketing Team
Allegacy FCU
Winston-Salem, NC
Television
Diamond Award
Less than $50M
Kelly Shane, Operations Manager
Redbrand CU
Bartonville, IL
Award of Merit
Less than $50M (non-agency)
Kent S. Roberts, Marketing Manager
Community CU
Waynesville, NC
Award of Merit
$50–149M
Mid Oregon FCU
Bend, OR
Award of Merit
$150–299M
Joe Hearn, Mike Weber
The Marketing Team
Dupaco Community CU
Dubuque, IA
Diamond Award
More than $300M
Wireless Skiing
Julie Morrison
America First CU
Ogden, UT
Award of Merit
More than $300M
Out of the Box
Julie Morrison
America First CU
Ogden, UT
Community/Public
Relations Event or Program
Award of Merit
Less than $50M (non-agency)
Holly Dean, Marketing Director
Northwest Georgia CU
Rome, GA
Diamond Award
$50–149M (non-agency)
Gina De Palo, Marketing Assistant
RI State ECU
Providence, RI
Diamond Award
$50–149M
Martin Kelly, VP - Marketing
Marnie Perfetti, Marketing Assistant
Mid-Minnesota FCU
Brainerd, MN
Diamond Award
$150–299M (non-agency)
San Antonio City EFCU
San Antonio, TX
Diamond Award
$150–299M
Shelley Groves, Business Development Coordinator
Deere Harvester CU
Moline, IL
Award of Merit
$150–299M
Joe Hearn, Mike Weber
The Marketing Team
Dupaco Community CU
Dubuque, IA
Diamond Award
More than $300M (non-agency)
Georgia Telco CU
Atlanta, GA
Award of Merit
More than $300M (non-agency)
The Marketing Team
Allegacy FCU
Winston-Salem, NC
Award of Merit
More than $300M (non-agency)
The Marketing Team
California Coast CU
San Diego, CA
Complete Campaign
Award of Merit
$50–149M (non-agency)
The Marketing Team
Electra Central CU
Portland, OR
Award of Merit
$50–149M (non-agency)
The Marketing Department
Marriott EFCU
Bethesda, MD
Award of Merit
$50–149M (non-agency)
Keryn Marlatt and Diana Cook
Westar CU
Las Vegas, NV
Award of Merit
$50–149M
Samantha Strickland, Director of Marketing
Florida Commerce CU
Tallahassee, FL
Award of Merit
$50–149M
Melissa Havel, Marketing Director
Houston Postal CU
Houston, TX
Diamond Award
$150–299M
Joe Hearn, Mike Weber
The Marketing Team
Dupaco Community CU
Dubuque, IA
Award of Merit
$150–299M (non-agency)
The Marketing Team
United Heritage CU
Austin, TX
Award of Merit
$150–299M
Carolyn Roos, VP
Houston Police FCU
Houston, TX
Award of Merit
$150–299M
NRL FCU's Complete Campaign
PSB - The Marketing SuperSource
Lake Forest, CA
Award of Merit
$150–299M
Chris Reyes, Director of Marketing
Santa Clara County FCU
San Jose, CA
Diamond Award
More than $300M (non-agency)
Navy FCU
Merrifield, VA
Diamond Award
More than $300M
Meriwest CU
San Jose, CA
Award of Merit
More than $300M (non-agency)
The Marketing Department
APG FCU
Aberdeen, MD
Award of Merit
More than $300M (non-agency)
Lisa Moerchen, VP - Marketing
MacDill FCU
Tampa, FL
Award of Merit
More than $300M
The Marketing Team
Randolph-Brooks FCU
San Antonio, TX
Award of Merit
More than $300M
Roy Worley, VP - Marketing
Stephanie Dennis, Marketing Specialist
Schools Financial CU
Sacramento, CA
Credit Union
Association Marketing/Public Relations
Award of Merit
(non-agency)
Business Services Postcard
The Marketing Department
California CU League
Rancho Cucamonga, CA
Award of Merit
(non-agency)
2000 Annual Meeting and Convention
The Marketing Department
California CU League
Rancho Cucamonga, CA
Award of Merit
(non-agency)
Michigan Joint Advertising Board
Michigan CU League
Plymouth, MI
Award of Merit
More than $300M
The Marketing Team
California Coast CU
San Diego, CA
Competition's Best
Complete Campaign
"Don't Panic" Ad Campaign
Meriwest CU
San Jose, CA
Best Use of Art
Membership Packets, Brochures or Booklets
"Directory of Services"
The Marketing Department
MaPS CU
Salem, OR
Best Use of Humor
Direct Mail (single)
"Loan Package"
The Marketing Team
USA FCU
Troy, MI
Best Association Entry
Credit Union Association Publication (non-agency)
"Connection"
Public Relations and Marketing Departments
New York State CU League
Albany, NY
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