Category 6: Complete Campaign

Assets less than $100M

Diamond Award
Mia Perez Jefferson Parish School Board ECU Harvey, LA Agency	Objective: Promote online banking as a new, vibrant, "simple-to-use" product that will simplify the credit union member's experience and save time. Results: Goal was 1,800 members or 10% of membership in the first year. After four months (August 1 - December 31, 2001) 1,439 members were utilizing the online banking feature.

Award of Merit

Martin Kelly & Marnie Perfetti Mid-Minnesota FCU Brainerd, MN Agency

Assets $101M–$249M

Diamond Awards
Lesley Carrell Electra Central CU Portland, OR Nonagency	Objective: Offer members roundtrip airfare for two to Hawaii or Mexico for taking loans out of $10,000 or more. Aggressively increase loan demand. Results: Increased loans from $6.3 million to over $8.5 million, achieving 95% of original marketing goal.
Kylie Giancotti General Technologies FCU Irving, TX Agency	Objective: To increase penetration of checking accounts within a targeted area of members using a variety of media, an employee incentive program, and member incentives. Results: Original goal was 828 new checking accounts. The credit union was able to open 1,411.

Award of Merit

Samantha Strickland Florida Commerce CU Tallahassee, FL Agency

Assets $250M–$499M

Diamond Awards
Ron Rogerson Kitsap Community FCU Bremerton, WA Nonagency	Objective: To generate $10 million in new and used auto loans during the six-week promotion and to enhance the CU's partnership with local auto dealers, culminating with a three-day, one-stop shopping opportunity at the county's local fairgrounds. Results: The credit union exceeded its goal by over $7.4 million.
Brad Hunter Spokane Teachers FCU Liberty Lake, WA Agency	Objective: After doing extensive research, the credit union launched an image/branding campaign to increase appeal to a broader base of membership included in their community charter as opposed to just teachers. Results: Within the first six months of 2001, the credit union grew 22% in total assets.

Award of Merit

Brynn Leehan AltaOne FCU Bremerton, WA Agency

Assets $500M and above

Diamond Awards
Marketing Department US Airways FCU Moon Township, PA Nonagency	Objective: To increase Loan Department's auto loan portfolio and to raise member awareness of loan product interest rates through mailed pre-approved certificates to qualified members and a simplified vehicle loan application. Results: An additional 911 loans were secured totalling $13,740,146.
Marketing Team Kinecta FCU Manhattan Beach, CA Agency	Objective: To generate enthusiasm and buy-in for the new "Kinecta" name, logo and branding, first from employees, then members and the industry, followed by a more public launch in 2002. New name change required much research, teamwork, and member feedback. Results: Membership grew 11%.

Awards of Merit
Marketing Department Boeing ECU Tukwila, WA Nonagency	Bart Levy & Marketing Team Virginia CU Richmond, VA Nonagency
Wright-Patt CU Fairborn, OH Nonagency	Marketing Team GTE FCU Tampa, FL Agency
Marketing Team SAFE CU North Highlands, CA Agency	Wright-Patt CU Fairborn, OH Agency

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