Category 10: Direct Mail (single)

Assets less than $100M

Diamond Awards
Amy Davis Northwest Resource FCU Portland, OR Nonagency	Objective: To increase the number and dollar amount of new and used auto loans by offering a free $50 gas card for all loans over $10,000 in new money. Results: Original goal was 50 loans totalling $900,000. The credit union eventually captured 67 loans for a total of close to $1.25 million.
Marketing Department The Coca-Cola Company Family FCU Atlanta, GA Agency	Objective: To offer multiple products to capture funds from associates who received a settlement from a class action law suit. Options to invest money in savings, real estate, or vehicles were marketed. Results: Exceeded original goal of $1.5 million for a total of $7,338,722 and 290 new accounts.

Awards of Merit
Marketing Team Kraft America CU Garland, TX Nonagency	Cheri Carter St. Vrain Valley CU Longmont, CO Nonagency
Nancy Cornelison Central Credit Union of Illinois Bellwood, IL Agency	Marketing Department Cy-Fair FCU Houston, TX Agency

Assets $101M–$249M

Diamond Award
Marketing Team Southwest Airlines FCU Dallas, TX Nonagency	Objective: To increase the number of checking accounts and ZAP ATM/Visa debit card usage. Results: The original goal was 240 new accounts. In total, 276 new checking accounts were opened - most with direct deposit.

Awards of Merit
DuPage CU Naperville, IL Nonagency	Julie Morgan Granite CU Salt Lake City, UT Agency
Maggie Rios Priority One CU South Pasadena, CA Agency

Assets $250M–$499M

Diamond Award
Michele Featherstone Paragon FCU Washington Township, NJ Agency	Objective: Remind members how their HELOC can be beneficial to them. Members were sent a "blueprint" of a home in an Architect tube, which displayed several places where a home equity loan could be used. Results: Credit union exceeded its goal of $1 million by an additional $1,024,509 in loans.

Awards of Merit
Marketing Department San Antonio Teachers CU San Antonio, TX Nonagency	Marketing Department San Antonio Teachers CU San Antonio, TX Nonagency
Marketing Team 2001 Pinellas County Teachers CU Largo, FL Agency	Jim Kelly University of Iowa Community CU Iowa City, IA Agency
Douglas Payne NASA FCU Upper Marlboro, MD Agency

Assets $500M and above

Diamond Awards
Marketing Division Navy FCU Vienna, VA Nonagency	Objective: To get parents to sign their kids (ages 14-17) up for a checking account. Results: Original goal was to raise teen accounts to 1,050. Total was raised to 2,301.
Valorie Grant, CCUE Central Florida Educators FCU Orlando, FL Agency	Objective: To promote a special rate Holiday Loan from Nov. 1 - Dec. 24, 2001 with a goal of $500,000 loaned out. Results: A total of $1,100,120 was loaned out.

Awards of Merit
Marketing Team OmniAmerican CU Fort Worth, TX Nonagency	Kathleen Litman The California CU Glendale, CA Agency

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