Category 11: Direct Mail (series)

Assets less than $100M

Award of Merit

Nancy Cornelison Central Credit Union of Illinois Bellwood, IL Agency

Assets $101M–$249M

Diamond Award
Samantha Strickland Florida Commerce CU Tallahassee, FL Agency	Objective: Increase product penetration for money market accounts, auto loans, and checking accounts, as well as drive traffic to the new web site. Results: During the fourth quarter of 2001, the credit union gained 15 new money market accounts totalling $383,522. It also gained $541,088 in new auto loans and $45,743 in checking account balances.

Awards of Merit
Marketing Team Southwest Airlines FCU Dallas, TX Nonagency	Southland Civic CU Downey, CA Agency

Assets $250M–$499M

Diamond Award
Norma Drinkwin El Paso Area Teachers FCU El Paso, TX Agency	Objective: To increase signature loans by $1 million in November and December. Results: The credit union increased its signature loans by $1,598,305.

Award of Merit

Jay Fahl WESTConsin CU Menomonie, WI Agency

Assets $500M and above

Diamond Awards
Maria Rezsonya USE CU San Diego, CA Nonagency	Objective: To increase auto loan portfolio utilizing pre-approval strategy and targeted direct mail. Results: Increased auto loans from 3,230 to 5,537.
Laura Oliver Stober FAIRWINDS CU Orlando, FL Agency	Objective: To increase home equity loans and lines of credit during a 60-day period while simutaneously increasing average balance on these lines and loans. Results: Original goal was a $6 million increase in home equity lines and loans. A total of 284 loans and lines of credit was opened, totalling $9,481,900.

Awards of Merit
Dianne Yost Atlanta Postal CU Atlanta, GA Nonagency	Marketing Team California Coast CU San Diego, CA Agency

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