Category 12: Internal Marketing Recognition

Assets less than $100M

Diamond Award
Eric Wall SC Telco FCU Greenville, SC Nonagency	Objective: To motivate the employees to sell the benefits of the credit union's newest checking accounts using the reality show "Survivor" as a model but structured in a more positive sense to reward employees for opening new checking accounts.

Assets $101M–$249M

Diamond Awards
Shelly Horan Communicators FCU Houston, TX Nonagency	Objective: To encourage all CFCU employees to help with various marketing-related tasks through an exciting, fun, and rewarding program. Point values are assigned to tasks/events and staff earns FUNd Points throughout the year.
Kylie Giancotti General Technologies FCU Irving, TX Agency	Objective: To increase checking accounts through an employee incentive program with a sports theme. Program included a "Pep Rally" kickoff, employee "goodies," and promo t-shirts.

Assets $250M–$499M

Diamond Award
Kelly Garmon Lockheed Georgia EFCU Marietta, GA Nonagency	Objective: To enhance the flow of communication throughout the organization by establishing a liason to the marketing department within each department and branch location.

Assets $500M and above

Diamond Award
Maria Rezsonya USE CU San Diego, CA Nonagency	Objective: To excite and motivate all USE CU employees througout the year so that the credit union can reach established goals.

Award of Merit

Marketing Team Allegacy FCU Winston-Salem, NC Nonagency

Full list

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