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Category 13: Internet Marketing

Assets less than $100M

Award of Merit

Stephanie Olszewski
Enron FCU
Houston, TX
Agency

Assets $101M–$249M

Awards of Merit

  

DuPage CU
Naperville, IL
Nonagency

Family Trust FCU
Rock Hill, SC
Agency

Web Site Development
Riverfront FCU
Reading, PA
Agency 		 

Assets $250M–$499M

Diamond Award  

Web Team
New England FCU
Williston, VT
Agency
Objective: To make the web site more dynamic, easier to update, and better able to serve members through an easier interface, broader range of calculators, member education resources, and financial information links. Also wanted to include banner advertising.

Results: From one month to the next, the credit union saw visits to the site increase from 40,000 a month to between 60,000-70,000 with the new design changes.

Awards of Merit

  

Marketing Team
Jeanne D'Arc CU
Lowell, MA
Agency

Jerry Sparrow & Lynette Hughes
Seattle Telco CU
Seattle, WA
Agency

Assets $500M and above

Diamond Award  

Marketing Department
Portland Teachers CU
Portland, OR
Agency
Objective: Upgrade and improve the layout, functionalility, and key product selling of the current web site with emphasis on maintaining a consistent look and feel with PTCU brand image.

Results: Increased visits to web site from 140,249 per month to 209,942 when compared with the previous year.
Awards of Merit  

Marketing Team
Security Service FCU
San Antonio, TX
Nonagency

Marketing Team
State ECU
Lansing, MI
Nonagency

Marketing Department
Technology CU
San Jose, CA
Agency
Tom Nakagiri
Xerox FCU
El Segundo, CA
Agency