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Category 16: Miscellaneous

Assets less than $100M

Awards of Merit  

Kasey Carnley
Northern Star CU
Portsmouth, VA
Nonagency

Dawn White
The Coca-Cola Company Family FCU
Atlanta, GA
Agency

Assets $101M–$249M

Award of Merit

Family Trust FCU
Rock Hill, SC
Nonagency

Assets $250M–$499M

Diamond Awards  

Stacey Rebbert
APG FCU
Aberdeen, MD
Nonagency
Objective: To give members a customized annual wall calendar that would be decorative but communicate the credit union message in a subtle way.

Results: not listed.

Edward Boughal
Suffolk FCU
Medford, NY
Agency 		Objective: To communicate with members at a time of great uncertainty and assure them that their credit union was financially strong and available to help them in any way possible. Focused on the human side of the credit union's business instead of product.

Results: Numerous compliments were received from members and non-members, as well as requests for additional copies for framing. 11 x 17 posters were distributed to police and firehouses and larger copies for display in the credit union's offices.
Award of Merit

Jerry Sparrow & Jennifer Haun
Seattle Telco CU
Seattle, WA
Nonagency

Assets $500M and above

Diamond Awards  

Marketing Department
Boeing ECU
Tukwila, WA
Nonagency
Objective: The quarterly publication builds awareness of the BECU brand, encourages new member growth, fosters multiple account relationships and consolidates brochures and publications. The format allows for easy reference of credit union products and services.

Results: Through this approach the credit union saved 14.6% (over $10,000) on costs over producing product and service brochures singly.

Marketing Team
Kinecta FCU
Manhattan Beach, CA
Agency 		Objective: To communicate commitment to the CU's principles of producing outstanding products and services; member education; involvement/governance; diversity; and the CU movement in an attention-getting vehicle that would make an impact and establish new CU name.

Results: Credit union received an outstanding response from the CU Board of Directors and state and federal legislators who received it.
Award of Merit

Marketing Team
Randolph-Brooks FCU
Universal City, TX
Nonagency