Category 19: Outdoor

Assets less than $100M

Award of Merit

Deb McLean Charlotte Metro CU Charlotte, NC Agency

Assets $101M–$249M

Diamond Award
Marketing Team CP FCU Jackson, MI Nonagency	Objective: To develop a creative ad/image campaign to convey competitive rates and appeal to a wide audience. Royalty-free clip art photographs of kids were used to fit within a strict budget.

Award of Merit

Shelley Groves & Cheryl Frame Deere Harvester CU East Moline, IL Agency

Assets $250M–$499M

Diamond Awards
John Cassidy & Diana Wyman Sierra Central CU Yuba City, CA Nonagency	Objective: To attract members by advertising that two well-known former bankers in the small Gold Rush town of Oroville in Northern California were now with Sierra Central and located just down the street. Colorful billboard resembled old-fashioned wanted poster.
Michaela Betor Seattle Metropolitan CU Seattle, WA Agency	Objective: Through a vinyl banner installed on the front of the credit union, it aimed to communicate the benefits of SMCU membership boldly and clearly to potential members in downtown Seattle as a result of a newly expanded charter.

Awards of Merit
DeAnn Grayson Heritage Trust FCU Summerville, SC Nonagency	Joye Cox SAFE FCU Sumter, SC Agency

Assets $500M and above

Diamond Award
Marketing Team Allegacy FCU Winston-Salem, NC Agency	Objective: To create community awareness of new identity and presence in the community, in which many citizens are eligible for membership.

Awards of Merit
Marketing Team 2001 AEDC FCU Tullahoma, TN Nonagency	Marketing Team MacDill FCU Tampa, FL Agency
Marketing Team Texans CU Richardson, TX Agency

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