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Category 20: Plastic Access Card Design

Assets less than $100M

Diamond Awards  

Kasey Carnley
Northern Star CU
Portsmouth, VA
Nonagency
Objective: To promote the credit union's VISA card to a new target audience resulting from change to a community charter.

Jill McCorrison
Coors CU
Golden, CO
Agency
Objective: To create a credit card name and design appropriate for and appealing to members under the age of 21.
Awards of Merit  

Kasey Carnley
Northern Star CU
Portsmouth, VA
Nonagency

Marketing Department
The Coca-Cola Company Family FCU
Atlanta, GA
Agency


Assets $101M–$249M

Diamond Awards  

Kimberly Shooter
MIT FCU
Cambridge, MA
Nonagency
Objective: To promote the prestigious MIT affiliation/sponsor.

Keith Fernandez
Denali Alaskan FCU
Anchorage, AK
Agency
Objective: To create a check card with a strong Alaska image that would tie in to the CU's name. The image of Mt. McKinley was used because in Indian it translates into "Denali."
Award of Merit

Elizabeth Carr & Gwyndolin Holm
Ventura County CU
Ventura, CA
Agency


Assets $250M–$499M

Diamond Awards  

Marketing Team 2001
Pinellas County Teachers CU
Largo, FL
Agency
Objective: To match the Visa card design to the College Connection student account package brand. The package is designed to appeal to the hip, MTV-generation kids who are college-enrolled or will be soon.
Awards of Merit

Kristi Brooks Reid
Tulsa Teachers CU
Tulsa, OK
Agency


Assets $500M and above

Diamond Award  

Brent VanDyke
America First CU
Ogden, UT
Agency
Objective: To increase Visa Classic usage and give members the opportunity to be involved in the 2002 Salt Lake City World Olympics.
Awards of Merit  

Wright-Patt CU
Fairborn, OH
Nonagency

Marketing Team
Kinecta FCU
Manhattan Beach, CA
Agency