Category 21: Point of Sale

Assets less than $100M

Diamond Award
Marketing Department Cy-Fair FCU Houston, TX Agency	Objective: To let members know that the credit union can handle all their financial needs - particularly Back-to-School loans and online bill payment.

Assets $101M–$249M

Diamond Award
Kylie Giancotti General Technologies FCU Irving, TX Agency	Objective: To increase penetration of checking accounts (828 new accounts) within a targeted zip code area of members.

Awards of Merit
Tina Gibson Dupont Fibers CU Richmond, VA Agency	Marketing Team SSA Baltimore FCU Baltimore, MD Agency

Assets $250M–$499M

Diamond Awards
Roy MacKinnon & Jon Paulson First Entertainment CU Hollywood, CA Nonagency	Objective: To increase the credit union's loan portfolio while at the same time providing a needed product/service to members after the holiday ends. Develop a series of designs to re-route members 'financial paths' down the 'right road to financial freedom.'
2001 Marketing Team Motorola ECU Schaumburg, IL Agency	Objective: To increase outstanding balances on Visa portfolio by promoting a special APR for making purchases during October 15, 2001 through December 31, 2001. Rate remained in effect until April 30, 2002.

Award of Merit

Jerry Sparrow & Jennifer Haun Seattle Telco CU Seattle, WA Nonagency

Assets $500M and above

Diamond Awards
Marketing Team 2001 AEDC FCU Tullahoma, TN Nonagency	Objective: To enhance members' perception of their role in the credit union's success.
Marketing Team Allegacy FCU Winston-Salem, NC Agency	Objective: To provide a campaign that uplifted and reassured the membership after the credit union's name change. The theme indicated that Allegacy would keep its promise to members, while informing them that with growth and more services comes change.

Awards of Merit
Susan Mangino & Marketing Team SAFE CU North Highlands, CA Nonagency	Marketing Team Kinecta FCU Manhattan Beach, CA Agency
Susan Mangino & Marketing Team SAFE CU North Highlands, CA Agency

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