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Category 22: Retail Merchandising

Assets $101M–$249M

Diamond Award  

Marketing Department
Norlarco CU
Fort Collins, CO
Agency
Objective: To perpetuate a cohesive brand image for CU's Financial Fitness and Financial Services for Life programs, products and services geared toward active Colorado members, and high tech products. Branding communicates that members value free time.

Assets $250M–$499M

Diamond Awards  

Angela Webb
Public Service CU
Denver, CO
Nonagency
Objective: To create interest in CU's products and services, promote solutions to financial needs, and encourage members to take action. Special attention was given to auto loans since several dealerships are located in the nearby vicinity.

Seven Seventeen CU
Warren, OH
Agency 		Objective: To create a proactive selling store that reflects member values, supports sales efforts with enhanced member experience while setting the credit union apart from the rest of the financial community. Inspiration drawn from the retail industry.

Assets $500M and above

Diamond Award  

Marketing Team
Truliant FCU
Winston-Salem, NC
Agency
Objective: To design a unique retail atmosphere that encourages personal interaction, creates new opportunities to educate members, and enhances the financial transaction "experience" to attract new members.
Awards of Merit  

Marketing Department
Boeing ECU
Tukwila, WA
Nonagency

Marketing Team
MacDill FCU
Tampa, FL
Agency