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Category 25: Radio (single)

Assets less than $100M

Award of Merit
Marketing Team
Kraft America CU
Garland, TX
Nonagency


Assets $250M–$499M

Award of Merit
Mike Weber & Joe Heam
Dupaco Community CU
Dubuque, IA
Agency


Assets $500M and above

Diamond Awards  
Julie Selecman
SAFE CU
North Highlands, CA
Nonagency
Objective: To raise money for relief efforts after the September 11th attacks by donating 1% of all SAFE Visa and Mastercard purchases to the Red Cross. Members were able to donate just by making everyday purchases.

Results: Marketing goal was $50,000. The CU raised $86,000 for the Red Cross.
Julie Morrison
America First CU
Ogden, UT
Agency
Objective: To create awareness about AFCU first mortgage and home equity loans.

Results: Starting with a base figure of close to $219 million, the credit union raised this figure to over $297.5 million.