Category 27: Segmented Marketing

Assets less than $100M

Diamond Award
Anne Upson Legg Cabrillo CU San Diego, CA Agency	Objective: To increase the relationship of single-service members via a personalized and highly segmented mailing. Results: Original goal was $400,000 ($200,000 in deposits / $200,000 in loans). The actual volume was $1,869,563 ($1,563,907 in deposits / $305,656 in loans).

Assets $101M–$249M

Awards of Merit
Robert Gillard MembersFirst CU of Florida Pensacola, FL Nonagency	Marketing Team Bell-Tel CU Orlando, FL Agency
Kylie Giancotti General Technologies FCU Irving, TX Agency

Assets $250M–$499M

Diamond Award
Brad Hunter Spokane Teachers CU Liberty Lake, WA Nonagency	Objective: To maximize the member relationship to achieve growth and earnings goals by offering a debit card to teens with parental authorization. Results: Initially, the credit union only had three teens with debit cards. It aimed to attract an additional 37 and eventually got 218 (an actual response rate of 59%).

Award of Merit

Marketing Team New England FCU Williston, VT Agency

Assets $500M and above

Awards of Merit
Roy Worley & Debbie O'Gara Schools Financial CU Sacramento, CA Nonagency	Marketing Team Texans CU Richardson, TX Agency

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