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Category 30: Television

Assets $101M–$249M

Award of Merit
Envision CU
Tallahassee, FL
Agency

Assets $250M–$499M

Diamond Award  
Marketing Team
SELCO CU
Eugene, OR
Agency
Objective: Used "Why I Love SELCO $5000 TV Contest" to achieve multiple product and service objectives while increasing name recognition and brand equity - open to non-member submissions too.

Results: Exceeded all marketing goals (space does not permit us to show the results in entirety.)
Awards of Merit  
John Cassidy & Diana Wyman
Sierra Central CU
Yuba City, CA
Nonagency
Mike Weber & Joe Heam
Dupaco Community CU
Dubuque, IA
Agency

Assets $500M and above

Diamond Awards  
Kelleen Formatin
U Lane O CU
Eugene, OR
Nonagency
Objective: To entice the audience with a great 4.9% APR to refinance their vehicle, offering no payments for 90 days, plus a low monthly payment.

Results: Exceeded goal of $10 million in refinanced loans by close to $2.5 million.
Julie Morrison
America First CU
Ogden, UT
Agency 		Objective: To increase penetration of Visa Card usage by 15%.

Results: Increased number of credit cards from 12,908 to 23,737.
Awards of Merit  
Marketing Department
Boeing ECU
Tukwila, WA
Nonagency
Julie Morrison
America First CU
Ogden, UT
Agency
Tracy Keith
Citizens Equity First CU
Peoria, IL
Agency 		Karen Hurst
Tyndall FCU
Panama City, FL
Agency