Diamond Awards Judging
2007 Diamond Awards Onsite Judges:
Sandi Carangi, Lead Judge
VP Business Development
Erie Federal Credit Union
1959 East 36th Street
Erie, PA 16510
Telephone: 814/825-2436
Tom Beckman
Director Marketing Communications
CUNA Mutual Group
5910 Mineral Point Road
Madison, WI 53705
Telephone: 608/232-6769
Lyndee Bennett
Marketing/Business Development Specialist
University FCU
P.O. Box 9350
Austin TX 78766-9350
Telephone: (512)467-8080, ext. 22363
Margo Bida
Supervisor Marketing Implementation
Credit Union National Association
5710 Mineral Point Road
Madison, WI 53705
Telephone: 608/231-4376
Janice DeCarlo
Marketing Manager
CU of Southern California
8028 Greenleaf Avenue
Whittier, CA 90602
Telephone: 562/365-1880
Brent Lawrence
SVP Marketing/CMO
Mountain America CU
7181 South Campus View Drive
West Jordan, UT 84084
Telephone: 801/325-6340
Beth Satre
Marketing Specialist
Montana Credit Union Network
1236 Helena Avenue
Helena, MT 59601
Telephone: 406/442-9081 ext. 134
Terry Taylor
Marketing Manager
Rivermark Community Credit Union
8505 SW Creekside Place
Beaverton, OR 97008
Telephone: 503/526-3623 ext. 623
Mark Whalen
Image Works
6442 Normandy Lane
P.O. Box 5140
Madison, WI 53705
Telephone: 608/276-8930
2007 Diamond Awards Web Site Judges:
Heather Sylak
Marketing Consultant
Marketing Partners
6583 Ruch Road
Bethlehem, PA 18017
Telephone: 888/641-1215
Brett Noll
VP/CMO
Langley FCU
P.O. Box 7463
Hampton, VA 23666
Telephone: (757)827-7200
Dave Sneed
California CU League
Terry Taylor
Marketing Manager
Rivermark Community Credit Union
8505 SW Creekside Place
Beaverton, OR 97008
Telephone: 503/526-3623 ext. 623
Judging criteria
The judges based their decision on the following five criteria:
Strategy: Was the strategy behind the entry sound? Did the entry's strategy make sense given the credit union's position in the marketplace and competitive factors.
Design and Production: Based on materials sent, how effective are the entry's design elements (typography, art, color, white space); or in the case of broadcast, the entry's use of talent, visuals and sound? Does the design enhance the idea and make it better? Is attention paid to the fit and finish of the final product? Is the quality of the printing, lighting, recording and reproduction polished? Is the idea enhanced by the production value?
Creative Concept: How does the creative concept position the offer to the reader? Is the overall concept consistent with the stated strategy and objectives of the offer? How well do verbal and visual messages connect to communicate clearly? Are the ideas fresh or timeworn?
Copy and Communication: Based on materials sent, words, either in headlines, body copy, or scripts, usually are the key to the success of the entry. Is the writing effective in helping sell the idea? Are product benefits clearly stated or obscured?
Results: How did the entry do given its objective, its budget and the credit union's strategy? Did the idea behind the entry produce the results it was supposed to? (Only certain categories required that results be submitted.)
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