This webinar was a cooperative effort between the CUNA Marketing and Business Development Council (CMBDC) and CUNA Center for Professional Development (CPD).
This webinar explores the diamond award process. At the conclusion of this webinar you should be able to put together all of your diamond award entries with a winning shine.
This webinar took place on 10/30/07. The archived webinar is available for free for CMBDC members to download below:
Gain an understanding of the entire diamond award process
Learn how to submit an entry with the results the judges are looking for
Understand how you as a credit union marketer can maximize your chances of winning and thereby maximize your marketing efforts
INSTRUCTORS
Tom Senatori
Over the last 30 years, Tom developed a wealth of experience as owner, chief operations officer, and creative director for W&B Advertising in Madison, Wisconsin. W&B Advertising agency is a full service shop providing a variety of marketing services to businesses throughout the country. Clients include financial service providers including banks and credit unions (CUNA and CUNA Mutual), packaged goods, insurance companies, and consumer products. Tom is now the president and owner of his own firm, Tom Senatori Designs. In addition to his creative work, he presents credit union marketing/newsletter/design workshops at conferences and league events throughout the country.
Sandi Carangi
Sandi is the vice president of business development for Erie Federal Credit Union in Erie, Pennsylvania. She has won may design awards including the CUNA Marketing & Business Development Council Diamond Award and International Association of Business Communicators – Erie Chapter Marketing Award. Sandi also serves as editorial advisory board member for Credit Union Magazine and is currently the diamond award chairperson for the CUNA Marketing & Business Development Council.
René McKee
With over 20 years experience in the financial industry, René McKee serves California Coast Credit Union in San Diego as vice president of marketing. René's expertise includes overseeing the marketing, advertising, public relations, business development, and training functions as well as creating a sales and service culture, database marketing, branch retail merchandising, and market research.
In 1999, René oversaw California Coast Credit Union's name change process and transition from its former name of San Diego Teachers' Credit Union. With over 75 years of service, the credit union has approximately $900 million in assets and more than 73,000 members.
René joined the credit union in August of 1995, after serving for 12 years as the vice president of marketing at San Diego County Credit Union.
René currently serves on the Executive Committee of the CUNA Marketing and Business Development Council and the Credit Union Alliance of San Diego's Public Relations Committee.
2008 Diamond Awards
