Diamond Awards Judging
2008 Diamond Awards Onsite Judges:
Sandi Carangi, Lead Judge
VP Business Development
Erie Federal Credit Union
1959 East 36th Street
Erie, PA 16510
814-825-2436
Margo Bida
Marketing Supervisor
Credit Union National Association
5710 Mineral Point Road
Madison, WI 53705
Telephone: 608-231-4376
Wendy Cleveland
VP Marketing/Business Development
AltaOne FCU
P.O. Box 1209
Ridgecrest, CA
760-371-7039
Christopher Day
SVP Marketing
NuUnion CU
501 S. Capitol Avenue
Lansing, MI
888-267-7304
Bruce Geiger
Marketing/Communication Director
Great Wisconsin CU
2424 Rimrock Road
Madison, WI
608-244-2400, ext. 2833
Belinda Naylor
VP Marketing/Communications
Great American CU
3969 First Avenue
San Diego, CA
619-398-1103
Terry Taylor
Head Marketing Guru
Dancing with Cows
6336 SE Milwaukie Ave., #24
Portland, OR
503-545-7165
Daniel Thorpe
President
Boom Creative
Spokane, WA
509-455-3560
Jennifer Yantes
Marketing Analyst
University FCU
P.O. Box 9350
Austin, TX
512-467-8080, ext. 22362
2008 Diamond Awards Web Site Judges:
Maria Alves-Schemetow
VP Marketing
North Jersey FCU
711 Union Blvd.
Totowa, NJ
973-785-9200, ext. 3328
Cynthia Breslin
VP Marketing
Florida Telco CU
9700 Touchton Road
Jacksonville, FL
904-720-1755
Jeanne Denton
Marketing Director
Nikkei CU
18425 S. Western Avenue
Gardena, CA
310-324-1544, ext. 15
Michelle Hunter
SVP
Credit Union of Southern California
500 Pointe Drive, Bldg. 10, Suite 330
Brea, CA
714-671-2746
Valerie Passwaiter
Senior Marketing Specialist
Northwest FCU
200 Spring Street
Herndon, VA
703-709-8900, ext. 62826
Karen Savickas Mathias
Marketing/Administrative Manager
Southwest Research Center FCU
7215 Culebra Road
San Antonio, TX
210/684-1054, ext. 309
Judging criteria
The judges based their decision on the following five criteria:
Strategy: Was the strategy behind the entry sound? Did the entry's strategy make sense given the credit union's position in the marketplace and competitive factors.
Design and Production: Based on materials sent, how effective are the entry's design elements (typography, art, color, white space); or in the case of broadcast, the entry's use of talent, visuals and sound? Does the design enhance the idea and make it better? Is attention paid to the fit and finish of the final product? Is the quality of the printing, lighting, recording and reproduction polished? Is the idea enhanced by the production value?
Creative Concept: How does the creative concept position the offer to the reader? Is the overall concept consistent with the stated strategy and objectives of the offer? How well do verbal and visual messages connect to communicate clearly? Are the ideas fresh or timeworn?
Copy and Communication: Based on materials sent, words, either in headlines, body copy, or scripts, usually are the key to the success of the entry. Is the writing effective in helping sell the idea? Are product benefits clearly stated or obscured?
Results: How did the entry do given its objective, its budget and the credit union's strategy? Did the idea behind the entry produce the results it was supposed to? (Only certain categories required that results be submitted.)
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