2012 CMBDC Diamond Awards
Frequently Asked Questions
Is an award given in each category?
• If the quality of entries in a given category is not strong enough, no awards will be given.
What is the maximum number of awards that can be given per category?
• New this year, all categories will announce the Diamond Award winners first, followed by announcement of the “Categories Best Diamond Awards”. Four Diamond Awards and up to two “Categories Best Diamond Awards” may be given in each asset category. (Most of the categories are broken down into five asset categories.
How are the judges chosen?
• A “call for judges” is sent and applications submitted to Council Administration. Judges are selected based on their experience and involvement in the credit union system.
Will I receive a write-up from the judges with comments on my entry?
• The Diamond Awards may receive anywhere from 900 to 1,500 entries per year. It would be impossible for judges to provide write-ups from each of those entries. Therefore, a system was developed in which each judge is given 3-5 tokens. At the beginning of each judging session, the judges are given the opportunity to browse through the material presented in that category. The judges then scrutinize the entries that receive two or more tokens, read the results portion of the entry forms and cast their ballots. This portion of the judging is verbal; therefore, no write-ups are distributed to entrants.
How do I calculate the results on the entry form?
• Here is a sample:
Time Period of Entry |
Sept – Oct 2005 vs. Sept – Oct 2006 |
|
Member Growth |
Deposit Growth |
Base Figure |
509 new members |
$885,742 deposits at opening |
Marketing Goal |
+10% or 559 members |
+10% or $974,316 |
Actual Volume |
569 new members |
$1,194,127 deposits at opening |
% Over Base |
12% |
34.8% |
% Over Marketing Goal |
2% |
22.5% |
How many copies of the entry form do I need to submit?
• Please send two typed and stapled copies of the entry form with each entry.
How many original entry pieces should I send?
• It is only necessary to send one set of entry pieces with your two entry forms.
Do I send the payment form to a different address than the entries?
• Yes, the payment form is sent to a lockbox in Milwaukee, WI and the entry form and entries are sent to Council Administration in Madison, WI.
What are the due dates?
- New for 2012, the early bird due date is November 18, 2011; the final due date is December 16, 2011. Entries must be received by December 16 (not postmarked by December 16.) Payment can be made at any time, but must be received by January 6, 2012 for your entries to be included in the competition.
Do I need to mount my entry prior to sending it to you?
- It is not necessary to mount your entry prior to sending it. We’ll do that on your behalf.
How many entries do you receive, and how many awards are given?
• Over the past five years, an average of 1,106 entries have been received per year, and an average of 339 awards were given per year, which is an average of 30% of entries that receive awards.
How should I package my entry?
- If your entry contains 7 or more pieces, it is advisable to place the pieces in a binder with sheet protectors.
- If your entry contains less than 7 pieces, simply clip the pieces securely together with the entry forms.
Will my entry be returned?
• Entries will not be returned.
Are the non-winners notified after the judging, as well as the winners?
• Only the award winners are notified that they've won something, but are not told what they've won.
If I can't attend the conference to receive my award, how will I receive it?
• Approximately 4-6 weeks after the conference, the awards that were not picked up at the conference will be shipped via UPS to the credit union.
If I can't attend the conference to receive my award, can a representative from my ad agency accept it on my behalf?
• The awards ceremony is streamlined by matching the attendee roster with the award winners and only those who are present are announced. Therefore, if your credit union is not listed on the attendee roster by February 28, your award won’t be announced during the ceremony, but rather it will be shown at the beginning of the awards dinner. A representative from your ad agency would not have the opportunity to accept the award on your behalf.
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