2013 CMBDC Diamond Awards
Frequently Asked Questions
Is an award given in each category?
• If the quality of entries in a given category is not strong enough, no awards will be given.
What is the maximum number of awards that can be given per category?
• Up to four Diamond Awards may be given in each asset category and normally only one Category’s Best is awarded per asset range. If the judges feel that no entry has risen to the level of a Diamond or Category’s Best, no awards will be given.
How are the judges chosen?
• A “call for judges” is sent and applications submitted to Council Administration. Judges are selected based on their experience and involvement in the credit union system.
How are my entries judged?
• The Diamond Awards’ three judge panels use a point system when reviewing each entry. Judges independently review the entries in a category and score them based on criteria including: Strategy and Results, Creativity, Design and Production, Copy and Communication, and Results. The entry receiving the highest cumulative score will be considered the Category’s Best.
Will I receive written comments from the judges about my entry?
• The M&BD Council receives up to 1,500 entries each year for the Diamond Awards. Because of the volume of entries, judges are not able to provide written comments on each individual entry.
How do I calculate the results on the entry form?
• Here is a link in which you can view the Virtual Roundtable: How to understand the ROI of management tools when entering the Diamond Awards.
https://cuna.adobeconnect.com/_a1011272578/p2isfy60be2/?launcher=false&fcsContent=true&pbMode=normal
• Here is a sample:
Time Period of Entry |
Sept – Oct 2011 vs. Sept – Oct 2012 |
|
Member Growth |
Deposit Growth |
Base Figure |
509 new members |
$885,742 deposits at opening |
Marketing Goal |
+10% or 559 members |
+10% or $974,316 |
Actual Volume |
569 new members |
$1,194,127 deposits at opening |
% Over Base |
12% |
34.8% |
% Over Marketing Goal |
2% |
22.5% |
How many copies of the entry form do I need to submit?
• Please send two typed and stapled copies of the entry form with each entry.
How many original entry pieces should I send?
• It is only necessary to send one set of entry pieces with your two entry forms.
Do I send the payment form to a different address than the entries?
• Yes, the payment form is sent to a lockbox in Milwaukee, WI and the entry form and entries are sent to Council Administration in Madison, WI.
What are the due dates?
- The early bird due date is November 16, 2012; the final due date is January 4, 2013. Entries must be received by January 4 (not postmarked by January 4.) Payment can be made at any time, but must be received by January 4, 2013 for your entries to be included in the competition.
Do I need to mount my entry prior to sending it to you?
- It is not necessary to mount your entry prior to sending it. We’ll do that on your behalf.
How many entries do you receive, and how many awards are given?
• Over the past five years, an average of 1,106 entries have been received per year, and an average of 339 awards were given per year, which is an average of 30% of entries that receive awards.
How should I package my entry?
- If your entry contains 7 or more pieces, it is advisable to place the pieces in a binder with sheet protectors.
- If your entry contains less than 7 pieces, simply clip the pieces securely together with the entry forms.
Will my entry be returned?
• Entries will not be returned.
Are the non-winners notified after the judging, as well as the winners?
• Only the award winners are notified that they've won something, but are not told what they've won.
If I can't attend the conference to receive my award, how will I receive it?
• Approximately 4-6 weeks after the conference, the awards that were not picked up at the conference will be shipped via UPS to the credit union.
If I can't attend the conference to receive my award, can a representative from my ad agency accept it on my behalf?
• The awards ceremony is streamlined by matching the attendee roster with the award winners and only those who are present are announced. Therefore, if your credit union is not listed on the attendee roster by March 1, your award won’t be announced during the ceremony, but rather it will be shown at the beginning of the awards dinner. A representative from your ad agency would not have the opportunity to accept the award on your behalf.
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