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Speaker Presentations

"The Marketer's Guide to the Credit Union Galaxy"

Tenth Annual CUNA Marketing Council
Marketing and Business Development Conference

March 26-29, 2003 * Phoenix, AZ

Note: Presentations for the preconference workshops on March 26 are provided to registrants on site, and are not available for download here.

THURSDAY, MARCH 27

Opening Ceremonies/Keynote Address

The Service Quality Imperative
Ron Zemke, President, Performance Research Associates, Inc., Minneapolis, MN

Breakout Sessions

1. Emerging Technology, The Member and You
Brian Warfel, SVP Sales and Service, Power 1 Credit Union, Hialeah, FL

2. Culture Connect: How to Market Your Credit Union to Hispanics
Christopher Brya, President, and Mike Almarez, VP Marketing, Solavista Consulting Group, Scottsdale, AZ

3. Swimming in the Event Stream: One-to-One Marketing AND Market Research
Jim Stachura, Sr. Market Research Analyst, Aelera Corporation, Alpharetta, GA

4. Pizzazz in Presentations: Presentation Skills and Trainer Tips for Business Development
Gerry Singleton, CUNA Mutual Group, Winder, GA

Part 1 Materials:

Part 2 Materials:

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FRIDAY, MARCH 28

Best Practice Presentations

Our Best Practice award recipients will present their entries in this general session.

Breakout Sessions

1. Reach for the Stars in the Youth and Young Adult Market
Michael Millis, Soulstice Training, Madison, WI, and Kristine Kowalski, Director of Marketing, Kane County Teachers Credit Union, Elgin, IL

2. Influencing Leadership
Nancy J. Lewis, MS, PHR, Progressive Techniques, Inc., Fayetteville, GA

3. Understanding Your Customer Using Predictive Behavior Models
Tony Howard, VP Consulting, Harland Analytical Services, Atlanta, GA

4. How to Be an Effective Closer
Penny Giles, Consultant, Common Sense Consulting, LLC, Madison, WI

General Session

Media Relations and Publicity in 2003: How to Build Brand Awareness in Your Community (Panel)
Facilitator: Brad Loebakka, Senior Marketing Director, Desert Schools FCU

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SATURDAY, MARCH 29

Becoming a Malcolm Baldrige Award Recipient
Karen Hollingsworth, VP First in Service Performance Excellence, Clarke American, San Antonio, TX

Leveraging Information, Speed, and Power: Breakthrough Leadership Strategies That Would Make Jackie Chan Proud
Randy Harrington, CEO, Extreme Arts & Sciences, with a special guest appearance from Peter Kim, Olympic Martial Artist