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Speaker Presentations

"Sun. Shine. And the Brightest Stars"

Eleventh Annual CUNA Marketing Council
Marketing and Business Development Conference

March 10-13, 2004 * Miami Beach, FL

The size of many of these files are relatively large, and may cause occational problems. If you are having trouble opening files, try right clicking your mouse on the file link and selecting the "Save Target As.." option. Save the file onto your hard drive, and then open up the file through PowerPoint. If you are still having problems, please contact the Web Manager (Randy Leslein) via email or phone (800-356-9655 x4102).

Note: Presentations for the preconference workshops on March 10th are provided to registrants on site, and are not available for download here.

THURSDAY, MARCH 11

Opening Ceremonies/Keynote Address

The Jewel in the Robe: Unlocking the Power of Narrative in World Class Credit Union Marketing
Randy Harrington, President, Extreme Arts & Sciences, Eugene, OR

Breakout Sessions

Feel Like Making Loans?
Patrick Adams, EVP, St. Louis Community Credit Union, St. Louis, MO

State Bank Attacks
Gretchen Graf, Director of Grassroots & Political Involvement, Governmental Affairs, CUNA, Inc. Washington, DC

Building Unity Through Teams
Nancy Lewis, MS, PHR, Progressive Techniques, Inc., Fayetteville, GA

Working Smarter and Getting Results Through Outsourcing
Molly Hevia, Vice President, Growth By Design, a division of the GA Credit Union Affiliates, Duluth, GA

Achieving Effective SEG Sales Management and Profitability
Cindi Beavers, Business Development Manager, Tinker Federal Credit Union, Tulsa, OK
and Mike Twomey, VP Branch Sales and Business Development, Lockheed Credit Union, Burbank, CA

Best Practice Presentations

Our first two Best Practice award recipients will present their entries in this general session.

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FRIDAY, MARCH 12

Best Practice Presentations

Our final two Best Practice award recipients will present their entries in this general session.

Delivering on the Promise of the Credit Union Brand: A Panel Discussion
Shane Saunders, Point Mugu Federal Credit Union; DeeDee Cote, VP Marketing, Robins Federal Credit Union, Warner Robins, GA and Larry Jones, VP Marketing, ORNL Federal Credit Union, Oak Ridge, TN

The Changing Forms of Media
Brett Noll, VP/CMO, Langley Federal Credit Union, Hampton, VA

Market Research – Why You Can’t Sell Anything Without It
Teresa Freeborn, SVP Marketing/Communications, Kinecta FCU, Manhattan Beach, CA

Breakout Sessions

Challenges in Product Development – A Kinecta Case Study
Teresa Freeborn, SVP Marketing/Communications, Kinecta Federal Credit Union, Manhattan Beach, CA

Branching into Business Development
Cathy Long, Business Development manager, GTE Federal Credit Union and Beth Carr, VP Marketing and Business Development, Ventura County Credit Union, Ventura, CA

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SATURDAY, MARCH 29

Marketing Compliance
Tom Leduc, Attorney, Holzman, Ritter, Leduc & Moody, Southfield, MI

10 Keys for Credit Unions To Successfully Serve the Underserved hispanic Population
Don Casselman, EVP, Financial Marketing Group, Birmingham, AL

Emerging Technology, the Member and You
Brian Warfel, SVP Sales & Service, Power 1 Credit Union, Hialeah, FL

GENERAL CLOSING SESSION

The Jewel in the Robe: Unlocking the Power of Narrative in World Class Credit Union Marketing Conclusion
Randy Harrington, President, Extreme Arts & Sciences, Eugene, OR