Squeeze the Most From Your Market: Developing and Incorporating Research Into Your Marketing Campaigns Cindy Morgan, Marketing Manager,
New England FCU, Williston, VT
Operation Credit Union Differentiation: Spreading the Credit Union Message Steve Fowler, EVP Governmental Affairs
& Public Relations,
South Carolina CU League, Columbia, SC
LUNCHEON with Guest Speaker Coloring Outside the Lines…Creatively Thriving from Change in the Credit Union World Jeff Tobe, CSP,
Coloring Outside the Lines, Trafford, PA
The Motivation Behind Reaching, Teaching and Serving Youth… LeAnn Achtenberg, CUDE,
Director of Marketing & Business Development,
Electrus Federal Credit Union, Brooklyn Center, MN
Serving Low Wealth Members of the Community: A Growth Opportunity for Credit Unions and Consumers Jim Drogue, VP League Operations,
Wisconsin Credit Union League, Pewaukee, WI
CASE STUDIES
1. Weathering the Storm: Communications in a Crisis Environment Sharon Seanor, VP Marketing,
Keesler Federal Credit Union, Biloxi, MS
and
Mia Perez, Director of Marketing and Business Development,
Greater New Orleans FCU, New Orleans, LA
2.. Branding:
Is Minute Maid Orange Juice the Same as Tropicana? Is Coca-Cola the Same as Pepsi? Jennifer Divelbiss,
Director Marketing and Communications,
Alliant CU, Chicago, IL
and Tyler Disburg, Marketing Director,
Montana First CU, Missoula, MT
Hotel information:
Caribe Royale Resort
Orlando, FL
Room Rate:
$179 single/double occupancy
plus applicable taxes
- This was my very first CUNA Marketing & Business Development Council Conference and I couldn’t have had a better experience. I would great recommend it to anyone in a marketing or business development position. It was very informative, the topics and speakers were wonderful. I am looking forward to next year’s!
·- The CUNA Marketing & Business Development Conference is the one conference that I always budget for. I find this to be a wonderful opportunity to “charge my marketing batteries” and network with my peers.
THURSDAY, MARCH 16
