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2007 Conf. Presentations

14th Annual CUNA Marketing and Business Development Council Conference
March 14-17, 2007 * Las Vegas, NV

View events for:
Thurs., March 15 | Fri., March 16 | Sat. March 17

THURSDAY , March 15, 2007

 

BREAKOUT SESSIONS

The Perfect Storm
Brian Warfel, SVP Sales & Service, Power Financial CU, Pembroke Pines, FL
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Become a Cultural Business Development Guru
Dalia Diaz, Cultural Business Development Representative, Merrimack Valley CU, North Andover, MA
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“Snakes in a Credit Union”:
Viral Marketing in the Credit Union World

Nick Murto, President, seven2 Interactive, Spokane, WA
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Ready, Set, Grow!
Strategies for Results-Driven Deposit and Loan Marketing

Joe Sullivan, President, Market Insights, Chicago, IL
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BREAKOUT SESSIONS

Bulking up Your Bottom Line Through
Business Services and Business Loans

Brent Lawrence, Mountain America CU, Salt Lake City, UT
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Creating a Brand Experience:
All Things to All People is NOT the Answer

Randy Schultz, VP Marketing, Weber Marketing Group, Seattle, WA and
Mike Watson, VP Retail Banking, North Shore CU, North Vancouver, BC
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BEST PRACTICE PRESENTATIONS
Join us as our best practice award recipients share the secrets to their success at this general session.
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FRIDAY , March 16, 2007

 

General Session
SIX CHOICES: An Insider’s Perspective of the Credit Union Movement at a Crossroads

Dennis Dollar, Principal Partner, Dollar & Associates, LLC, Birmingham, AL
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BREAKOUT SESSIONS

Building and Branding Your Social Mission
Rich Jones, VP Marketing, Elevations CU, Boulder, CO
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Testify!
Daniel Thorpe, President, Boom Creative, Spokane, WA
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Are You Ready for the Corner Office?
Teresa Freeborn, CEO, Xerox FCU, El Segundo, CA,
Bob Schumacher, CEO, Snohomish County PUD CU, Everett, WI and
Cathie Tierney, President/CEO Community CU, Appleton, WI
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Building Organic Member Growth
Mary Royston, Marketing Manager, Callahan & Associates, Washington, D.C.
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BREAKOUT SESSIONS

Se Habla Espanol? Developing a Hispanic Marketing Strategy
Mark Arnold, SVP Marketing, Neighborhood CU, Dallas, TX
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Using Online Marketing to Drive Traffic Profitability
Karen Marchetti, SVP Client Serves, Strategic Marketing and Advertising, Inc., La Jolla, CA
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It’s More than Spin. Harnessing the Power of Effective Media Strategies
Phoebe Wall Howard, President, Howard Consulting, Fresno, CA
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SATURDAY , March 17, 2007

 

MINI WORKSHOPS

It Takes a Village: Community Charter Marketing
Matt Tebbetts, VP Marketing, Greenville FCU, Greenville, SC and Mark Arnold, SVP Marketing, Neighborhood CU, Dallas, TX
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Download Presentation #2

Case Study on Business Development and Political Action
Peter Matthews, CEO, Merrimack Valley CU, North Andover, MA and Marla
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Financial Education:
A Community Investment Your Credit Union Can’t Afford to Miss

Brett Noll, SVP/CMO, Langley FCU, and Pam Swope, Marketing Manager, FinancialEdge CU, Bay City, MI
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Conference Agenda

Past Conferences

Conference Home

Diamond Awards Home

 

Sponsorship Info

Partners in CMBDC

Logistical Info

Thanks '07 Sponsors

 

Attendee Resources

Marketing Professional
     of the Year

Business Development
     Professional of the Year

Best Practices

Hall of Fame


Attendee Resources

Agenda

Silent Auction

Scholarships

Conf Presentations

 

Hotel and Travel

Green Valley Ranch Resort

Weather

Attractions

The City

Hotel information:
Green Valley Ranch Resort & Spa
2300 Paseo Verde Parkway
Henderson, NV 89052
$189 single/double,
plus applicable taxes and resort fee

 

What people said about past CMBDC Conferences...

 

- This was my very first CUNA Marketing & Business Development Council Conference and I couldn’t have had a better experience. I would great recommend it to anyone in a marketing or business development position. It was very informative, the topics and speakers were wonderful. I am looking forward to next year’s!

·- The CUNA Marketing & Business Development Conference is the one conference that I always budget for. I find this to be a wonderful opportunity to “charge my marketing batteries” and network with my peers.