1. “Brand: Not Just a Stamp on a Steer's Behind…A Measure of Trust!”
Dale Bohnert, Manager, Corporate Identity, Design and Communications, 3M, St. Paul, MN
4.
Capturing the Small Business Relationship - An Interactive Dialogue with a Small Business Owner and a Marketing Leader on How to Differentiate your Credit Union to Win the Business
Michael Bencic, Executive Director - Client Strategy, Harland Clarke Marketing Services, Willoughby Hills, OH and Sal Lupoli, President/CEO, Lupoli Companies, Lawrence, MA
1. Differentiate Your Credit Union with Award-Based Marketing: Seven Promotional Strategies that Turn Competitive Rates into Gold
Pier Alsup, SVP Marketing & BD, Anheuser-Busch CU, St. Louis, MO
2.“Brand: Not Just a Stamp on a Steer's Behind…A Measure of Trust!” Dale Bohnert, Manager, Corporate Identity, Design and Communications, 3M, St. Paul, MN
Download Presentation (coming soon)
3. Sizzle or Fizzle? It's all in your Approach: Rethinking your current BD Tactics Nicole Valentin Smith, SVP Retail Sales, Xceed FCU, El Segundo, CA
Download Presentation (coming soon)
4. MultiCultural Banking Center Leo MacNeil, SVP Community Relations, HarbourOne Credit Union, Brockton, MA
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The Good, the Bad and the Ugly: A Credit Union Brand Panel Kelley Parks, VP Marketing/BD, Call FCU, Richmond, VA; Sonya Allen, Marketing Manager, Pelican State CU, Baton Rouge, LA and
Jim Kelly, SVP Marketing, University of Iowa Community CU, Iowa City, IA
4.More Than Donuts! BD Efforts In Your Community . Kathy Parker, EVP Branch Administration, and Kelli Beck, VP Marketing,
No. Island Credit Union, San Diego, CA
1.Public Relations Panel Larry Kamer, Regional Director, Fleishman;
John Decker, Program
Director Radio News, Programming & Operations
, KPBS (an NPR station on the San Diego State University campus);
Mike Freeman, Business Reporter, San Diego Union Tribune; and
Frederick D'Ambrosi, News Director and Producer,
News Director and Producer, KFMB TV (a CBS affiliate), San Diego, CA
