William James is the father of modern psychology and two of his quotes are fundamental influences on Judson Laipply's program. Those quotes are: "The greatest discovery of man is that one can alter their life by altering their attitude," and, "We do not laugh because we are happy. We are happy because we laugh." Imagine being able to create the life you want to live and enjoying it along the way. Judson will help you discover your power of choice and how that influences the life you live. He will show you how to fuse that power with the realization that life is change to help implement a formula for happiness in everyday life. Through laughter, story telling, personal examples, and crowd participation Judson will help all learn to create changes in their own lives and organizations.
~ Patrick Gill, Manager, Brand & Enterprise Marketing Communication, Vancity
Vancity, Canada's largest credit union, has always had unique values, including embracing Corporate Social Responsibility (CSR) as a core value, with a particular focus on climate change and facing poverty. However, until recently, Vancity's unique identity and values were not an integral part of its brand and marketing. In 2004, Vancity embarked on a journey to define and capture its identity – and in doing so discover its unique “Story” – and subsequently sought to have this story reflected in its brand and marketing. This change in strategy has resulted in Vancity being able to successfully leverage their unique values and commitment to CSR as a key differentiator.
This presentation will walk through how Vancity identified the values and actions that make Vancity unique, and then how they brought them to life from a brand management and marketing perspective. It will also share results and lessons learned along the way. Finally, it will take a look at how Vancity has been a pioneer in using traditional media in a non-traditional way and in pioneering non-traditional marketing tactics (such as social media) in order to create a unique and differentiated presence.
Change and the Implications for Credit Unions
~ Richard Gose, SVP Political Affairs, Credit Union National Association
A new Administration, new faces in the U.S. Senate and the House of Representatives. Change was the buzzword during the elections and it's now taking place on Capitol Hill. And it's taking place during a down economy, in the midst of foreclosures, failures and bankruptcies. All this points to the likelihood for added regulations and significant legislative action.
How can / should credit unions prepare for these looming regulatory and legislative changes?
CUNA's SVP of Political Affairs Richard Gose will provide valuable insights on what to expect from the new administration and the 111th Congress –particularly given today's economic conditions -- and what that may mean for credit unions. He'll also discuss how credit unions can help communicate their difference, to better educate lawmakers who might otherwise lump credit unions with banks and all other financial service organizations.
A “what to expect” and “how to” session that will provide attendees with insights and action items.