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OUTSIDE THE BOX, INSIDE THE BELTWAY!
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Making an impact in the market is more challenging than ever. You have members to attract, services to promote, awareness to raise - with more competition to worry about - and less budget to accomplish it all. Challenges like these require new thinking and new approaches. It's time to take a fresh look at risk vs. reward at the 2010 CUNA Marketing & Business Development Council Conference.
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 The conference is not an expense, but an investment in your credit union's future. The networking alone is one of the best reasons to attend. However, we also present educational sessions that not only teach new concepts and ideas but offer take-aways to attendees that can be immediately implemented upon return. We've prepared a Conference ROI Calculator - a tool for you to use when talking to your CEO about attending. Simply input your expenses, check all of the boxes of interest, and go to the bottom of the spreadsheet to find your ROI. It's as simple as that!
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| AWARD PROGRAMS |
SPONSORSHIP |
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| Effective Use of Social Media |
David Plouffe
Campaign Manager, Obama for America |
By harnessing the power of the internet and grassroots support, the 2008 Obama presidential campaign fundamentally changed the way political campaigns are conducted. President Obama called his campaign manager, David Plouffe, "the unsung hero" who built the best political campaign in the history of the United States. Learn how you can model your credit union after this campaign's success, delivering effective messages and mobilizing your own members. With humor, passion and intelligence, Plouffe shares his approach to overall strategy development and tactical implementation, harnessing technologies to help connect with people and engage them to act, and sticking to your game plan in the face of crisis and skepticism.
| NCUA Update |
Gigi Hyland
Board Member, NCUA |
Learn, direct from the NCUA leadership, the latest information about the NCUA, what they are considering next and about breaking regulatory matters. With regulatory change being a key ingredient of so many of our business decisions, this frank conversation will prepare you to speak to the issues with your credit union, your members, your leaders and your Board. This is a must attend general session!
Join us for a live taping of the popular Home & Family Finance™ Radio Show featuring Paul Berry. It's a great opportunity for you to see and hear how it all comes together.
| 2010 Economic Update |
Bill Hampel
SVP Research & Chief Economist, Credit Union National Association |
Join us for this general session and hear what CUNA's chief economist has to say about where we're headed in 2010. It will be insightful.
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The premier education and networking event of the year for credit union marketing & business development professionals.
Note: Affiliation with CUNA/League is required for attendance, but limited exceptions may apply. Please contact the program coordinator prior to making making travel arrangements to confirm eligibility.
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