|The Art of the Possible
Campaign Manager, Obama for America
By harnessing the power of the internet and grassroots support, the 2008 Obama presidential campaign fundamentally changed the way political campaigns are conducted. President Obama called his campaign manager, David Plouffe, "the unsung hero" who built the best political campaign in the history of the United States. Learn how you can model your credit union after this campaign's success, delivering effective messages and mobilizing your own members. With humor, passion and intelligence, Plouffe shares his approach to overall strategy development and tactical implementation, harnessing technologies to help connect with people and engage them to act, and sticking to your game plan in the face of crisis and skepticism.
Board Member, NCUA
Learn, direct from the NCUA leadership, the latest information about the NCUA, what they are considering next and about breaking regulatory matters. With regulatory change being a key ingredient of so many of our business decisions, this frank conversation will prepare you to speak to the issues with your credit union, your members, your leaders and your Board. This is a must attend general session!
Join us for a live taping of the popular Home & Family Finance™ Radio Show featuring Paul Berry. It's a great opportunity for you to see and hear how it all comes together.
Guests on the day's show include:
Elisabeth Leamy appears on Good Morning America several times a week, digging up new ways to save money, alerting people to dangerous products and giving a heads up about scams and rip-offs. Leamy also reports for World News, Nightline and 20/20 and writes a weekly column for ABCNews.com. Leamy has received thirteen Emmy Awards and four regional Edward R. Murrow Awards. Her first book, The Savvy Consumer, was published in 2004.
Dara Duguay, former Director of Citi's Office of Financial Education, has been involved with financial literacy for more than 20 years. The former Executive Director of the non-profit Jump$tart Coalition for Personal Financial Literacy in Washington, DC, she has also served as the Director of Education at the Consumer Credit Counseling Service (CCCS) of Los Angeles. She is the author of three personal finance books.
Eric L. Smith currently is a national spokesman for the Internal Revenue Service, based in Washington, DC . For most of Eric's 33-year IRS career, he worked at the local level, initially as a tax specialist and later, in various communications-related functions. Don't miss Eric's last minute tax tips and other special IRS news, including the dates of free IRS tax preparation assistance.
Leveraging Your Credit Union's Position in the Current Economic Climate
Richard Gose, SVP Political Affairs, Credit Union National Association
Mark Wolff, SVP/Chief Communications Officer, Credit Union National Association
Moderator: Carol Payne, VP Communications/Marketing/PR California & Nevada CU Leagues
It's National. It's Hot. It's so Now and so Big for credit unions that we just had to carve out some time to focus on it during the Marketing & Business Development Council's Annual Conference...
An unprecedented opportunity -- but what are you doing to take advantage of it?
Harnessing the power of dozens of professionals we'll tackle the Move Your Money campaign, backlash against banks, actions CUs are taking to grow and maintain members, plus the opportunity for significant changes in public policy that provide credit unions with added potential.
This session will help you focus on the big picture look and for ways to best position your credit union for opportunity. It'll be a get-together that includes no holds barred discussion, dialogue and good old fashioned brain storming and idea-sharing.