2010 CUNA Marketing & Business Development Council Conference


We would like to thank you all for attending, and making this one of our largest and most successful conferences ever.

We look forward to seeing you next year!


Conference Fee:
Member $799
Non-Member $1049

View the Agenda
Conf. Presentations
Conf. Discussion     Group

The conference is not an expense, but an investment in your credit union's future. The networking alone is one of the best reasons to attend. However, we also present educational sessions that not only teach new concepts and ideas but offer take-aways to attendees that can be immediately implemented upon return. We've prepared a Conference ROI Calculator - a tool for you to use when talking to your CEO about attending. Simply input your expenses, check all of the boxes of interest,  and go to the bottom of the spreadsheet to find your ROI. It's as simple as that!

Conference ROI Calculator



Hilton Washington
   202-483-3000 (currently sold out - Click here for a list of nearby hotels)

Attractions & Tours
Theatre & Nightlife

2010 Diamond Awards

Hundreds of entries.
34 categories.
One Competition.
Enter the industry's premier awards competition - the 2010 Diamond Awards. Winners will be honored among their peers at a live awards recognition dinner at the conference.

Other Awards:
Best Practices | Hall of Fame
MPoY Award | BDPoY Award


Become a Sponsor
Logistical Info
Thanks '10 Sponsors


The Art of the Possible
David Plouffe
Campaign Manager, Obama for America

By harnessing the power of the internet and grassroots support, the 2008 Obama presidential campaign fundamentally changed the way political campaigns are conducted. President Obama called his campaign manager, David Plouffe, "the unsung hero" who built the best political campaign in the history of the United States. Learn how you can model your credit union after this campaign's success, delivering effective messages and mobilizing your own members. With humor, passion and intelligence, Plouffe shares his approach to overall strategy development and tactical implementation, harnessing technologies to help connect with people and engage them to act, and sticking to your game plan in the face of crisis and skepticism.

NCUA Update
Gigi Hyland
Board Member, NCUA

Learn, direct from the NCUA leadership, the latest information about the NCUA, what they are considering next and about breaking regulatory matters. With regulatory change being a key ingredient of so many of our business decisions, this frank conversation will prepare you to speak to the issues with your credit union, your members, your leaders and your Board. This is a must attend general session!

Paul Berry Radio Show

Join us for a live taping of the popular Home & Family Finance™ Radio Show featuring Paul Berry. It's a great opportunity for you to see and hear how it all comes together.

Guests on the day's show include:

  • Elisabeth Leamy appears on Good Morning America several times a week, digging up new ways to save money, alerting people to dangerous products and giving a heads up about scams and rip-offs. Leamy also reports for World News, Nightline and 20/20 and writes a weekly column for Leamy has received thirteen Emmy Awards and four regional Edward R. Murrow Awards. Her first book, The Savvy Consumer, was published in 2004.

  • Dara Duguay, former Director of Citi's Office of Financial Education, has been involved with financial literacy for more than 20 years. The former Executive Director of the non-profit Jump$tart Coalition for Personal Financial Literacy in Washington, DC, she has also served as the Director of Education at the Consumer Credit Counseling Service (CCCS) of Los Angeles. She is the author of three personal finance books.

  • Eric L. Smith currently is a national spokesman for the Internal Revenue Service, based in Washington, DC . For most of Eric's 33-year IRS career, he worked at the local level, initially as a tax specialist and later, in various communications-related functions. Don't miss Eric's last minute tax tips and other special IRS news, including the dates of free IRS tax preparation assistance.

NEW! Leveraging Your Credit Union's Position in the Current Economic Climate

Richard Gose, SVP Political Affairs, Credit Union National Association
Mark Wolff, SVP/Chief Communications Officer, Credit Union National Association
Moderator: Carol Payne, VP Communications/Marketing/PR California & Nevada CU Leagues







Move Your MoneyIt's National. It's Hot. It's so Now and so Big for credit unions that we just had to carve out some time to focus on it during the Marketing & Business Development Council's Annual Conference...

An unprecedented opportunity -- but what are you doing to take advantage of it?

Harnessing the power of dozens of professionals we'll tackle the Move Your Money campaign, backlash against banks, actions CUs are taking to grow and maintain members, plus the opportunity for significant changes in public policy that provide credit unions with added potential.

This session will help you focus on the big picture look and for ways to best position your credit union for opportunity. It'll be a get-together that includes no holds barred discussion, dialogue and good old fashioned brain storming and idea-sharing.

View the Full Agenda


The premier education and networking event of the year for credit union marketing & business development professionals.

Note: Affiliation with CUNA/League is required for attendance, but limited exceptions may apply. Please contact the program coordinator prior to making making travel arrangements to confirm eligibility.