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2011 MBD Conference Agenda Header

18th Annual
CUNA Marketing
and Business Development Council Conference
Wednesday, March 16 - Saturday, March 19, 2011
Las Vegas, NV

To download presentations:

  1. Click on any presentation link.You must be registered for the conference to download presentations.
  2. Login with your CUNA web username and password. (If you don't have one, sign up here.)
  3. Documents are in either PowerPoint or Pdf or both.
  4. If you have difficulties, contact Councils Web Manager Jennifer Jackson

Note: If you are having trouble downloading a file, try right clicking and selecting "Save As".

 

Events for:
Thur., March 17 | Fri., March 18 | Sat. March 19

THURSDAY, March 17, 2011

8:15 - 9:00 a.m.

OPENING CEREMONIES
Patrick Adams, President/CEO, St. Louis Community CU, St. Louis, MO

9:00 - 10:00 a.m.

KEYNOTE ADDRESS

Building A Mindshare Brand
Libby Gill, Executive Coach, Brand Strategist and Author, Libby Gill & Company, Los Angeles, CA

  • Download Presentation (Coming soon)

 
10:30 - 11:45 a.m.

BREAKOUT SESSIONS

1. Building Member Relationships Online
Bo McDonald, President, Your Marketing Company, Roebuck, SC

  • Download Presentation (Coming soon)

2. Innovative Ways to Define and Present Your CU’s “Value Promise” with Clarity and Impact
Claudine Oriani, Chief Creative Officer, As If Productions, Albany, OR

3. Business Development: Creative Strategies in Challenging Times
Celeste Cook, CEO, cuStrategies, LLC, Montgomery, AL

4. The Power of Word of Mouth: Fresh Ideas on Generating Loyalty And Growth
Kelley Parks, Creative Catalyst, Henrico, VA

1:30 - 2:45 p.m.

BREAKOUT SESSIONS

Doing More with Fewer Hands
Chris Blough, President/CEO, Wayne County Community FCU, Smithville, OH

 
3:15 - 4:15 p.m.

GENERAL SESSION

Innovation and Inspiration: You Have to Start Somewhere
Bernard LaChance, Entertainer, Quebec City, Canada
Denise Gabel, Chief Innovation Officer, Filene Research Institute, Madison, WI

FRIDAY, March 18, 2011

8:00 - 9:30 a.m.

ANNOUNCMENTS

GENERAL SESSION

Dreams and Dreamers: How to Innovate like Walt Disney and the Pixarians
 Bill Capodagli, Dreamer, Castle Builder, Storyteller, West Olive, MI

  • Download Presentation (Coming soon)
10:00 - 11:15 a.m.

BREAKOUT SESSIONS

1. How to Measure Community Relations Success
Craig Sorenson, Chief Marketing Officer, Children’s Miracle Network, Salt Lake City, UT

2. Social Media: The Good, the Bad and the Ugly
Holly Stapleton, Marketing Manager, Fort Knox FCU, Radcliffe, KY; Shari Storm, SVO, Verity CU, Seattle, WA; and Tammy Gallegos, VP Service Quality, America’s First CU, Ogden UT

3. Ensuring Measurable Returns on Your Marketing Efforts
Kevin Durrance, EVP/CFO, Georgia FCU, Duluth, GA

4. Strategic Sponsor Acquisition: Developing Win-Win Relationships that Drive Long Term Growth
Steve Jacoby, VP, National Sales and Service, Alliant Credit Union, Chicago, IL

 
11:30 a.m. - 12:45 p.m.

BREAKOUT SESSIONS

Selling your Credit Union to Anyone, Anywhere. Strategies for Penetrating a Crowded Market
Chris Blough, President/CEO, Wayne County Community FCU, Smithville, OH

 
12:45 - 2:00 p.m.

INNOVATION SENSATIONS – Grab a lunch and join a session

1. Home Banking & Account Aggregation
Facilitator: Bryan Clagett, CMO, Geezeo, Williamsburg, VA

  • Download Presentation (Coming soon)

2. PR 2.0: New Channels for Getting the Word out
Facilitator: Amy McGraw, Marketing Director, Public Service CU, Romulus, MI

  • Download Presentation (Coming soon)

3. Key Components to Business Development Growth
Facilitator: Nancy Hutchinson, SVP Marketing/BD, Minnesota Power ECU, Duluth, MN

  • Download Presentation (Coming soon)

 
2:15 - 4:15 p.m.

GROWTH STRATEGIES

1. Mobile Banking is Where It’s At
Trevor Hendrickson, Founder and Marketing Guru, The WEBcentric, Blaine, MN

2. What You Treasure, You Measure – Simple Metrics to Change BD from a Cost Center to a Revenue Center
Andy Reed, Business Development Manager, American Airlines CU, Dallas, TX

3. Growth, Retention and Other Industry Trends 2011 and Beyond
Rich Jones, Senior Strategy Director, Harland Clarke, Littleton, CO

 

SATURDAY, March 19, 2011

9:00 - 10:00 a.m.

INDUSTRY UPDATE

Diana Dykstra, President/CEO, California and Nevada Credit Union Leagues, Ontario, CA

  • Download Presentation (Coming soon)

 
10:00 - 10:30 a.m.

CLOSING SESSION

Patrick Adams, President/CEO, St. Louis Community CU, St. Louis, MO
Stay with us this morning and listen as Patrick sends us off with his very wise words of wisdom!

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What people said about past CMBDC Conferences...

 

Simply the most well-organized, best put together conference I've ever attended. The cost of registration is nothing compared to the knowledge and ideas gained from attending this conference. An absolutely priceless experience.

The CUNA Marketing and Business Development Council conferences continue to exceed my expectations. I walk away from every conference with a renewed since of creativity, motivation and innovation.

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