We invite you to join your peers, 250-plus credit union marketing and business development professionals, at the 18th Annual CUNA Marketing & Business Development Council Conference. This year, more than ever, innovation is the challenge as we tackle how to be smarter, bootstrappier, somehow still get to the top of that hill – and get heard.
Innovation is more than just a buzz word.
To credit union marketing & business development professionals, innovation is survival.
BUILDING A MINDSHARE BRAND
Libby Gill, Executive Coach, Brand Strategist and Author, Libby Gill & Company, Los Angeles, CA
It’s more important than ever that your brand cuts through the clutter and captures the mindshare of your members and clients. Because once you’ve got their mindshare – that is, the heads, hearts, trust and loyalty – the market share will follow. In her high-energy, interactive presentation – including her lively audience participation game “Name That Brand” – Libby shares five key strategies for creating a powerful brand.
DREAMS AND DREAMERS: HOW TO INNOVATE LIKE WALT DISNEY AND THE PIXARIANS
Bill Capodagli, Dreamer, Castle Builder, Storyteller, West Olive, MI
Pixar is the benchmark of innovative success. With numerous Academy Awards under their belts, they keep breaking the mold on creativity and taking it to the next level. From Toy Story to Up, Pixar never settles for what they’ve done but continues to look forward to the future.
Bill takes you on a tour of the most innovative, creative organization in the world. You’ll learn how to look at the world through a child’s eyes (and why it’s important). You’ll learn how to believe in your team... how to jump in and try something different... how to create your own corporate playground... and more.
INNOVATION AND INSPIRATION: YOU HAVE TO START SOMEWHERE
Bernard LaChance, Entertainer, Quebec City, Canada Denise Gabel, Chief Innovation Officer, Filene Research Institute, Madison, WI
Denise Gabel, chief innovation officer at the Filene Research Institute, will share her energy and experience as a change agent. Gabel will inspire you to stretch your budget by practicing innovation on a shoe string. She'll introduce Bernard LaChance, French-Canadian singer, and his inspiring story as a prime example. Since he was a young boy in Quebec, Canada, Bernard knew he was destined for the stage. Without a record deal, manager or agent, Bernard has sold 30,000 CDs, as well as filling theaters in Chicago, Toronto, and Quebec. To attract concertgoers, Bernard even designed t-shirts with seating charts from the venues in which he performed, crossing off the seats each passerby purchased after hearing his music on CDs in the street. When Oprah heard he was selling tickets to his Chicago show this way, she invited him on her show for his U.S. television premier.
On a shoe string budget funded only by his life savings, Bernard employs innovative marketing techniques to sell out performances in North America's most prestigious theaters. During this session, Denise and Bernard will walk you through the simple innovation and marketing techniques that have made him so successful and share ways that you, too, can reach your personal and professional goals through innovation, imagination, and initiative.
This session will help you focus on the big picture look and for ways to best position your credit union for opportunity. It'll be a get-together that includes no holds bared discussion, dialogue and good old fashioned brain storming and idea-sharing.
Who can attend: You must be a paid employee of a natural person credit union in order to attend the conference. If you are a vendor, you can attend through the sponsorship program. Please click the sponsorship link for more information, availability and pricing.
NOTE: Affiliation with CUNA/League is required for attendance, but limited exceptions may apply. Please contact the program coordinator prior to making making travel arrangements to confirm eligibility.