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In the News |
To Build Brand, Move Beyond Clicks
February 2, 2012 | 
Advertisers trying to build their brands online will need to look beyond traditional web metrics to determine if their investments are paying off, according to a recent study by research and ratings firm Nielsen. more>
Ready, Set, Pitch: Media Relations Opportunities to Start 2012
January 31, 2012 |
Whether it’s commercial real estate, the residential building or financial services industries, 2012 will be a competitive year for those seeking column inches from their favorite reporters. more>
CU’s Pop-Up Survey Increases Debit Card Use
January 25, 2012 |
1st Advantage Federal Credit Union, Yorktown, Va., had a problem: Almost no one was clicking on the banner ads it displayed in online banking sessions to cross-sell products. more>
Economic Recovery and the U.S. Hispanic Market
January 23, 2012 |
When businesses across all industries are struggling in the face of an economic climate not seen since the Great Depression, what better way to grow your business than tap into a market of 50.5 million people with a purchasing power of more than one trill more>
Measuring Social Media Marketing Impact Difficult
January 17, 2012 |
More than ever, credit unions are using Twitter, Facebook, and other forms of social media to reach consumers, as evidenced in part by the success of Bank Transfer Day. more>
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Upcoming Events
February 28, 2012 - Out of the Box, but Still in the Budget
March 7-10, 2012 - 2012 CUNA Marketing & Business Development Council Conference
April 17, 2012 - Getting to the Future of Credit Unions - Gen X, Y and Z, That is!
April 30 - May 3, 2012
CUNA Marketing Management School: Part 1
CUNA Marketing Management School: Part 2
CUNA Marketing Management School: Part 3
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In the Spotlight: Colleen Desselle
Periodically the CMBDC will be highlighting one of its members. They will be sharing with us their best practices, biggest challenges, and some tidbits about themselves. (view the archives)
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