Committees

All Marketing and Business Development Council members are encouraged to join a committee. Brief descriptions and approximate time commitments for each committee appear below. To join, or to get further information, just contact Marketing and Business Development Council Manager Cheryl Sorenson.

Awards Committees

• Diamond Awards Committee
• Marketing Professional of the Year Award Committee
• Business Development Professional of the Year Award Committee
• Hall of Fame Awards Committee
• Best Practices Awards Committee

Awards committee members govern the concepts and components of their respective awards program; select or participate as judges and award presenters; and represent the program to members and the industry.

Time commitment: Diamond Award judges should plan on spending 2 full days (plus travel time) at the CMBDC headquarters. Other judges should plan on 8-10 hours per award for judging entries.

Business Development Committee

The Business Development Committee was created to provide educational and professional support for the growing group of business development professionals in the credit union movement. Specific duties may include:

• Recruiting business development professionals for council membership
• Providing the council with guidance in business development methodologies and techniques
• Alerting the council of emerging technologies, trends, and services relating to business development
• Actively participating in the business development listserv
• Assisting the conference committee in identifying topics and speakers for business development sessions at the annual conference
• Mentoring future business development professionals

Time commitment: May vary; plan for 1-2 hours per week throughout the year

Communications Committees

• Newsletter Committee
• Advertising Committee

The Communications Committees are responsible for the type and amount of publications and communiqués each council member receives. Specific duties may include:

• Writing or soliciting content for the council’s newsletter
• Recommending topics and editing final drafts of the council’s white papers
• Recommending and generating content for the council’s web site and other online communication
• Coordinating additional communication vehicles or special updates

Time commitment: May vary depending on priorities; plan on 2 weeks total throughout the year.

Conference Committee

• Conference Committee

• Conference Promotions Committee
• Partners Program Committee

The Conference Committee works to create a successful conference experience for the council and its membership. Specific duties may include:

• Helping identify the conference theme, direction, and speakers
• Building a relevant topic agenda
• Identifying social activities and other value-added benefits
• Promoting the conference to members and other potential attende
es
• Leveraging resources to help the council make the most of its conference dollars
• Assisting speakers in clarifying session content and direction

Time commitment: Plan on 1-2 hours per week throughout the year (up to 2-3 hours for subcommittee chairs). Commitment starts at the close of the previous year’s conference; however, the bulk of the work occurs in the 6 months before the conference.

Education Committee

The Education Committee assists in the development and review of educational benefits for council members. Specific duties may include:

• Collaborating with CUNA’s Center for Professional Development to evaluate educational curricula and schools
• Reviewing a variety of published educational materials
• Developing periodic member surveys to measure member satisfaction and desire for new services
• Reviewing and recommending changes to the overall benefits scenario

Time commitment: May vary; plan for 1-2 hours per week throughout the year.

Membership Committee

The Membership Committee helps defines marketing development strategies and assists in activities to help grow council membership. Specific duties may include:

• Making personal phone calls in support of member development
• Representing the council at state and local meetings
• Guiding local members to effectively sell the council’s value to prospective members
• Leveraging relationships with leagues to support membership development efforts

Time commitment: Plan on 2-3 hours per week throughout the year, emphasizing the October-April renewal season, and the 90 days before the council’s conference.

Regulatory Comment Committee

The Regulatory Comment Committee coordinates the council’s efforts to comment on proposals from government agencies, industry consortia, and other sources. Specific duties may include:

• Collaborating with Council administration and CUNA Washington staff to identify opportunities for comment
• Helping coordinate the collection of comments from Council membership
• Assisting in the preparation and writing of formal comment document

Time commitment: Operates on an as-needed basis; plan on no more than 1 hour per week throughout the year, unless special issues arise.