Member Spotlight: Dana Rosales

CUNA Councils
February 2, 2007

Dana Rosales is business development manager for Shell New Orleans Federal Credit Union in New Orleans, Louisiana. Dana was born and raised in New Orleans and lives in one of its suburbs. She has been married for 17 years and has two children, two boxers, and a seventeen-year-old cat. The family is still recovering from Hurricane Katrina. Her goal is to help put New Orleans back together, and better than it was before.

Biggest challenge

Recovering from Hurricane Katrina and continuing to add affiliate groups. I have added quite a few since the storm. One is a 300-person group. I have also re-established strong contact with over 85% of my former affiliate groups.

Best advice

Be fun and creative in your marketing campaigns and relationship building with your affiliate contacts.

Greatest benefit of Council membership

Keep my finger on the pulse of the industry by having access to the latest trends, techniques, and many great how-to tips.

Best part of my job

My strong relationships with my affiliate contacts and living the credit union philosophy of "people helping people.”

Hardest part of my job

The paperwork

Success story

My Ambassador Program and annual affiliate luncheons.

Hobbies/interests

My children, real estate investing, renovating old houses.

People would be surprised to learn that . . .

I’m shy.

Recent book

Rich Dad, Poor Dad series

Life goal yet to be achieved

Being independently wealthy and making my own schedule.

Something that always makes me laugh

My husband and two girls are a hoot.

If I had an extra hour in the day . . .

I would exercise more.