Accidents Happen! Sometimes With the Best of Results!

September 16, 2004

Thirteen years after joining GTE Federal Credit Union as a temp in the marketing department, Traci Germain is still there because she believes in the credit union movement, and loves being in an industry where she truly makes a difference in people’s lives. This accidental job match was obviously a success since Traci, Senior Vice President – Marketing, was named CUNA’s Marketing Professional of the Year in 2004.

Traci attributes her success to a lot of hard work by the whole credit union team, especially the marketing department. She is also lucky enough to have a boss who has the confidence in her to “let me do my thing”.

Not content to sit back and enjoy her success, Traci has several challenging projects planned for next year, including another merger, converting all of their print materials to electronic pdf versions so that staff and members can print them out at will, and an electronic branch merchandising and promotions library. This will allow any of GTE’s 39 branches to have access to newspaper ads, direct mail pieces, etc., for promoting products and services in their own market area. (Marketing power at the branch level – scary thought for some of us!)

Sounds like Traci has an exciting year ahead, but that’s what she enjoys about her job – there’s always something new happening and there’s the constant challenge of trying to get ahead of the game. (Do any of us ever get there?)

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