Credit Union Marketing on MySpace

Christopher Morris, Councils Web Manager
August 31, 2007 | COMMENTS

If you are like most credit union marketers, you are trying to figure out how and where to start your MySpace or Facebook presence. 70% of 15-to-34 year-olds in the US are on these sites, but most likely your credit union is not. Where do you begin?

First, you need to know what users are doing on the site, and then how you can build a meaningful relationship with them.

This past Spring, MySpace sought out to find out some of the answers. Their findings can be found in a free pdf here:

http://www.myspace.com/neverendingfriending

Also, according to Charlene Li at Forrester, marketers interested in building relationships on these sites should: 1) dispense with traditional Web marketing tactics, 2) encourage "friending," and 3) regularly refresh content. Forrester has an informative report available on the subject here (free to guests).

If you have any other ideas or suggestions, please leave them in the comments section below.

Related reading:

• Credit Unions and MySpace…It Can Work
• CUs using MySpace to reach young members
• Debate centers on MySpace use by companies