Gen Y Membership and Staff Retention Tips Covered in New All-Council White Paper

CUNA Councils
September 21, 2007 | COMMENTS

Credit unions can learn how to better understand and build relationships with the more than 31 million adult members of Generation Y who are currently building relationships with financial institutions through a new white paper sponsored by all six of the CUNA Councils.

The “Membership and Staff Retention in a Gen Y World” white paper provides ideas on how to entice young adults into the credit union world as employees and members as well as how to secure their loyalty and long-term commitment. The paper explores the challenges that credit unions face in attracting this generation, and offers insights from a Gen Y advisory panel, made up of six credit union employees in their early- to mid-20s.

The paper is organized into the following seven sections:

1. Introduction;
2. Finding the Gen Y employee talent pool;
3. Keeping the good employees;
4. Having the right products for a Gen Y market;
5. Attracting Gen Yers as members;
6. Educating young adults to be responsible consumers; and
7. Summary including strategies, actions, and advice.

CUNA Council members are entitled to complimentary copies of these white papers; non-members may purchase the white papers for a price of $50 per copy.

The paper is available online in the white paper section of each council site under the “Cross Council ” tab.