Member Spotlight: Jobi Tyson

CUNA Marketing & Business Development Council
August 26, 2008 | COMMENTS

Jobi Tyson is the senior marketing executive for an advertising agency, Growth By Design, within the Georgia Credit Union Affiliates in Duluth, Georgia, where she specializes in marketing campaigns and strategic planning.

Her first job after graduating from college in 1997 was working for a credit union in Florida as a loan interviewer. Since it was a relatively small credit union, she wore several hats and was able to learn the ins and outs of most departments, and of course the culture of the credit union industry. She has a strong background in leadership positions in marketing, sales, and promotions in industries including music, financial services, non-profits, asset management, investments, and technology.

Jobi is a native of Pompano Beach, Florida and currently resides in Atlanta. She earned a bachelor of science degree in business administration and management from Bethune-Cookman College in Daytona Beach, Florida, and an MBA from the University of Phoenix.

Biggest challenge

Gaining trust from credit unions to break tradition and think strategically.

Best advice

Get the best out of life and treat yourself to something new!

Greatest benefit of Council membership

Networking opportunities with other fellow marketers and the chance to brainstorm and build new relationships with marketers across the nation. Although, I don't work in a credit union per se, but assist credit unions with growth initiatives, I am able to learn from credit union marketers on a day-to-day basis through the Listserv, conferences, and schools what credit unions' needs are on a broader basis.

Best part of my job

Doing what I love to do, and knowing that my expertise has helped grow membership and penetration in other promotional areas. There are thousands of agencies that credit unions can choose, but few agencies are exclusive to credit unions.

Hardest part of my job

Convincing credit unions to accept new ideas, new behaviors, to be more proactive and risky, which creates a new mindset to be ahead of the competition.

Success story

A small credit union in a small town was facing new competition and was desperate to keep their members' business. We were able to survey their members and add new products and services so the new competition would be irrelevant to their members.

Biggest misconception about your job

That one can learn to be creative; I think creative minds are born.

Hobbies and interests

Songwriting, singing, hiking, traveling, creative writing, investing, and networking.

Recent book

The Secret.

Life goal not yet achieved

Building a legacy for generations to come.

Something that always makes me laugh

Kathy Griffin's comedy and my grandma's storytelling.

If I had an extra hour in the day . . .

I would give God praise.

Favorite quote

“Vision is seeing the invisible.”

Music in my iPod or MP3 player

Mary J. Blige and Ella Fitzgerald.

If I could spend a day with anyone it would be . . .

Famed event planner Preston Bailey, because of his extraordinary and innovative marketing concepts and style.

How I would explain the credit union difference to a potential new member

A credit union is your very own financial concierge with personalized service, on-going member education, voting rights, low rates, and ownership.

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