12th Annual CUNA Marketing & Business Development Council Conference

MBD Council
March 4, 2005

March 16-19, 2005 • Riviera Resort • Palm Springs, CA

There’s still plenty of time to clear your schedule and attend the CUNA Marketing & Business Development Council Conference. What better place to "Reflect on the Past . . . Focus on Our Future" than in glamorous Palm Springs? Reward yourself by attending the one conference that is designed for today's credit union marketing and business development professionals. Realign your strategies as you interact with experts from both inside and outside the credit union industry. Refine your skills with help from top-notch practitioners and network with your credit union peers.

Wednesday, March 16

Pre-conference workshops include presentations on community charters, increasing earnings while honoring the credit union philosophy, selling skills, e-mail marketing, and redefining business development in a community charter framework.

Thursday, March 17

Following the continental breakfast and opening ceremonies, the keynote address, “Dream Big! What’s the Best that Can Happen?” will be delivered by business consultant and motivational speaker Barbara Sanfilippo.

Breakout sessions in the morning are on branding, increasing wallet share, and growing membership through SEG penetration. After a luncheon presentation entitled “Winning in Overtime” by Mark Adams of EnthusiAdams, afternoon sessions include media strategies and sales leadership. Don’t miss the late-afternoon best practice presentations, when Best Practice award winners share their secrets to success. Also stick around for the silent auction and reception, which will benefit the Credit Union Political Action Committee.

Friday, March 18

The morning kicks off the State of the (Credit) Union Address by Dick Ensweiler, president of the Texas Credit Union League. His presentation is followed by breakout sessions that cover mortgage strategies, lending in the 21st century, operation differentiation, and tracking success in business development. Join in one of three roundtables in the early afternoon: E-marketing, lending, and business development. Professional of the Year, Business Development Professional of the Year, and Diamond/Merit award winners will be announced at the Recognition Dinner.

Saturday, March 19

After a continental breakfast, case studies on the Spanish/Hispanic market, Generation Y market, and methods for serving those of modest means are presented. The closing address, “Making the Dreams a Reality,” is presented by Patrick Adams, EVP of St. Louis Community Credit Union.

For more information, visit http://www.cunamarketingcouncil.org/events/conf05/conference05.html.