Keynoter Teaches How to Create Change in Life and at CU During Marketing/Biz Development Council Conference

CUNA Marketing & Business Development Council Conference
February 6, 2009 | COMMENTS

Credit union professionals can learn to create change in their lives and organizations during a presentation at the 2009 CUNA Marketing and Business Development Council (CMBDC) Conference, March 11-14, in San Diego.

During his “Life is Change” keynote address, comedian and motivational speaker Judson Laipply will help attendees discover their power of choice and how that influences their lives. Through laughter, story telling, personal examples, and crowd participation, Laipply shows attendees how to fuse their power and implement a formula for happiness in everyday life.

For his finale, Laipply will present his video, “The Evolution of Dance,” which illustrates how much dance and music have changed over the last 50 years. Originally developed as a humorous way to reinforce his “life is change” message in the minds of his audience, the video became the #1 most viewed video of all time on YouTube. Laipply and his video have been featured in the USA Today, on ABC’s Good Morning America, and on NBC’s Today Show, to name a few.

“A lot of change is cast upon credit unions today, and marketing and business development professionals need to help their organizations and members cope and adjust to these changes,” said Anne Legg, chair of the CMBDC and vice president of marketing for Cabrillo CU in San Diego. “This year’s keynoter will help all of us learn how to identify and make positive change.”

Additional sessions during the 16th annual conference will address a wide variety of marketing and business development topics, such as: public relations, branding, increasing product penetration, measuring success, mobile banking, business development issues and strategies, and more.

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A recognition dinner and award presentations for the prestigious Marketing Professional of the Year, Business Development Professional of the Year, and Diamond/Merit award winners will take place Friday evening. Best Practice Award winners will also be announced during the conference.

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For any questions pertaining to conference registration, call (800) 356-9655, ext. 4400, or e-mail reginfo@cuna.coop. To inquire about specific program information, please contact Deb Verdecchia at (800) 356-9655, ext. 4357, or by e-mail at dverdecchia@cuna.coop.