Video Interviews from the 2009 CUNA Marketing & Business Development Conference Pt. I

CU Grow & CMBDC
March 20, 2009 | COMMENTS

Last week in San Diego, James Robert Lay and Jonathan Lay of CU Grow (a credit union blog) were on hand to blog and report from the CUNA Marketing & Business Development Council Conference. The following are updates from pre-conference workshops and a few of the sessions. More to come.

Differentiate Your Credit Union with Award-Based Marketing

Pier Alsup, SVP Marketing & BD of Anheuser-Busch CU, discussed how they used awards to double the business generated by its marketing campaign while saving over $40,000 on interest expenses.

Watch the post session interview with Pier and Ken Wanek of Datatrac below to learn more:

Brand: Not Just a Stamp on a Steer's Behind…A Measure of Trust!

Dale Bohnert, Manager, Corporate Identity, Design and Communications, 3M, discussed brand is a measure of trust.  As complex as the topic may seem, it is fundamentally based on some very simple and powerful concepts:

• Trust
• Consistency
• Association
• Personality

Learn from a Fortune 500 company, 3M, on how to leverage and build the strength and value of a brand like 3M and apply it to your credit union.

Watch the video interview with Dale below for key session takeaways:

Web 2.0 101 – An Introduction to Social Media for Credit Unions

Blogs, YouTube, Twitter, MySpace & Facebook…what does it all mean? Christopher Morris introduced these new social media tools and gave examples of how credit unions and others are leveraging them. He also provided tips (and tricks) on how to succeed in your own social media efforts, including some free online tools every credit union marketer should be leveraging.

Is Your Business Ready to Blog? Shari Storm created the first financial industry corporate blog in 2004. She has an in-depth knowledge of the social media landscape and how it affects our businesses. She discussed lessons learned, and how to measure success while giving solid advice for credit unions considering social media.

A new breed of creative has emerged. Rather than amplifying one voice, new marketing builds conversations and participation. Through interactive examples, Brent Dixon demonstrated how to bring design, rich media, and community management together to hit the mark in a digital age.

Watch the brief interview and session recap below:

Raleigh R. Pinskey - 101 Ways to Promote Yourself

Raleigh R. Pinskey, International branding and PR authority, and author of the quarter million best selling 101 Ways to Promote Yourself, presented a 3 hour crash course on the new rules filled with insider secrets, professional know how and tricks of the trade for taking charge of your own PR Marketing, business development and branding successes.

Watch the video below to see a quick interview and recap with Raleigh.

This session was geared to provide immediate applications geared to expanding name recognition, enhancing member service, and getting that all-important media attention that lays the groundwork for increased business. Some strategies and techniques include: The 5 E's that attract people to the business you offer, why and how Search Engine Optimization (SEO) works to bring you more business, how to “blog for business,” media attention and name recognition, to name a few.

Key thoughts and take aways: