Video Interviews from the 2009 CUNA Marketing & Business Development Conference Pt. III

March 31, 2009

A few weeks ago in San Diego, James Robert Lay and Jonathan Lay of CU Grow (a credit union blog) were on hand to blog and report from the CUNA Marketing & Business Development Council Conference. The following are updates from a few of the sessions. Part I of the series is here and Part II is here.

Powerful Presentations for Credit Unions

Communication consultant Sharon Swan Smith presented information on techniques and skills that distinguish powerful presentations from ordinary. Watch the video below to hear some thoughts from her as well as some attendees.

Credit Unions and Public Relations

In this session, we were able to get a sneak peak from a panel of media professionals from electronic and print media to learn:

• what the professionals in media consider news or what they consider hype
• what gains their time when you hold an event or send a press advisory, or what fills their discard basket
• what is important to their audience or what simply will not even get their attention

Watch the video below to hear Larry Kamer's, Regional Director for Fleishman-Hillard, thoughts from the session and to learn more. Also, please shout back with your thoughts and ideas on working with the media in times of crisis.

Also, it's important to note what Larry says about organizations in crisis, "Organizations in controversy or crisis succeed when they adhere to the core values that made them distinctive in the first place. Second, that careful preparation for crisis or reputation damage is not a cost but an investment: it makes for stronger, better managed, and more successful organizations."

How are you handling the current credit union situation with members and press?

Credit Union Branding - The Good, the Bad, and the Ugly

Rebranding seems to be our magic eraser, a chance to start over, and make our old stale brands fresh and new in the minds of our members and potential members.   But what really goes on behind the scenes? In this session, a panel of seasoned experts shared their good, bad and ugly experiences in rebranding a credit union.

The Good: Sonya Allen, Marketing Manager, Pelican State CU
In a marketer's world, few things seem to go the way we want; every now and then we get it right.  Sonya shared her experience in developing a strong brand and letting the good times roll (because they don't last long)!

The Bad: Kelley Parks, VP Marketing & Business Development, Call Federal Credit Union
Last year, Call FCU's colorful, fun and clever new image made a big splash.  But behind that shiny new logo was a series of bad experiences filled with heartburn and mistakes Kelley won't soon forget.  She shared the battle-wounds from her difficult journey, and how she learned from them to help her become a better marketer.

The Ugly: Jim Kelly, SVP Marketing, University of Iowa Community CU
The UICCU's 2007 name change attempt was successfully stopped by an opposition group just 4 hours before it was to go live. It was ugly. Jim will discussed what went wrong in the process and how they have rebounded.

Watch the video interview to learn more and hear some of the panel's thoughts and ideas.

More Than Donuts! Credit Union Business Development Tips

Regardless if you are a single SEG or have a Community charter, your Business Development efforts should be much more than just the person who brings the donuts. Kathy Parker and Kelli Beck of North Island Financial Credit Union, shared how their credit union successfully reaches out in a diverse and crowed marketplace.

Check out the post-session video interview below for key thoughts and ideas to help you out. Plus, feel free to shout back with thoughts and ideas of your own.

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