Member Spotlight: Carol Payne

August 1, 2012

Carol Payne is the VP of Communications & Marketing at the California Credit Union League. She has worked for telephone trade associations, RCA communications, news rooms, news publications, uh hum,…banks, but found a home in credit unions, an industry with a conscious. She enjoys working with a talented, dedicated, professional, group of special individuals at the California and Nevada Leagues. 

She found her six years serving as the League Representative on the CUNA Councils Executive Committee fun and exciting. Carol helped provide innovative strategy and insights to help fellow marketers and business development professionals throughout the U.S. She loved being part of a team that accomplished very hard fought goals, and consistently strived for (not perfection) exceptional excellence! Carol loves her family, music, plants and flowers and knows that it is better to give than to receive, and that there is only one “capital,” FATHER.

Biggest credit union challenge

Social Media--goals, objectives, ROI, why, when, how much!

Best advice

If you're going to be a participant in anything, be passionate, enthusiastic, commit!

Greatest Council Benefits

Council membership provides access to additional resources, including input from a variety of sources throughout the industry.

Best part of my job

I have one! I mean it! I'm grateful to have a place to go and work everyday that is pleasant, engaging, and provides exposure to insightful colleagues, and professional growth.

Hardest part of my job

Listening to the serious legislative and regulatory issues many in credit union leadership positions face in providing quality products and services to consumers every day.

Success story

Success is coming up with innovative and useful resources for our members. We recently completed a communications audit that will provide our members with a single touchpoint for every service we offer. Consolidation and simplification was key. Members First!

Biggest misconception people have about my job

Projects can be done "snap" instantly!

Hobbies and interests

Reading, gardening, church volunteer.

Life goal not yet accomplished

Travel to Greece and France.

Something that always makes me laugh

My husband!

If I had an extra hour in the day . . .

I would "pretend" to exercise.

Recent book

Smart Business, Social Business (A Playbook for Social Media in Your Organization) by Michael Brito

Favorite quote

"It doesn’t matter what someone calls you, but what you answer to.”

I enjoy listening to . . .

Christian Music, easy-listening with a variety of artists.

If I could spend a day with anyone it would be...

Oprah Winfrey, a former columnist and journalist, to get her perspective on communicating to the masses today.

How I would explain the credit union difference to a prospective new member

Credit unions are not for profit financial institutions that focus on making a difference in consumer’s lives. We have "never" changed our commitment to our members, we don't vacillate back and forth-for profit or for members, its always the same answer...for members! Credit Unions For People. Not Profit. Don’t believe it ask any credit union to produce their philosophical background.

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