Member Spotlight: Carol Payne

September 5, 2012 | COMMENTS

Carol Payne is vice president of communications and marketing for the California and Nevada Credit Union Leagues in Ontario, California.

“Although the Longhorn State in my blood, I came to California at a very young age,” says Carol. “I've worked for telephone trade associations, RCA communications, news rooms, news publications—even banks—but finally found a home with credit unions, an industry with a conscious.”

She enjoys working with her talented and dedicated co-workers at the California and Nevada Leagues. Carol also served on the CUNA Councils Executive Committee for six years as the league representative.

“We provided innovative strategy and insights to help fellow marketers and business development professionals throughout the U.S.,” says Carol. “I absolutely love it when a team accomplishes a very hard-fought goal and consistently strives for (not perfection) but exceptional excellence!”

Biggest challenge

Social media—goals, objectives, ROI, why, when, how much!

Best advice

If you're going to participate in something, be passionate, enthusiastic, and commit!

Best part of my job

I have one! I mean it! I'm grateful to have a place to go and work every day that is pleasant, engaging, and provides exposure to insightful colleagues and professional growth.

Hardest part of my job

Listening to the serious legislative and regulatory issues many in credit union leadership positions face in providing quality products and services to consumers every day.

Success story

Success is coming up with innovative and useful resources for our members. We recently completed a communications audit that will provide our members with a single touch point for every service we offer. Consolidation and simplification is the key. Members first!

Biggest misconception about my job

Projects can be done instantly!

Recent book

Business, Social Business (A Playbook for Social Media in Your Organization) by Michael Brito.

Lifelong goal not yet achieved

Travel to Greece and France.

Favorite quote

"It doesn’t matter what someone calls you, but what you answer to.”

If I could spend a day with anyone it would be . . .

Oprah Winfrey, a former columnist and journalist, to get her perspective on communicating to the masses today.