Top 5 Research Tools
Have you taken a ride on the research rollercoaster yet? We’ve all been there: It’s time to tackle the marketing plan. The excitement sets in as you browse through last year’s historical figures elated that you’ve got some benchmarks for this year. Sweet.
Then the overwhelming fear sets in.
Where in the world did you get all of those statistics from? ‘Did my CFO give me that number? Did I read that somewhere? Did I swipe that from a colleague?’ Dread.
Around this time of year, the listservs, discussion boards, and Twitterville usually light up with discussions and questions about marketing plans and stats. We spend hours trying to figure out if the average member age is 44 or 47. There is an overwhelming amount of data online – if you just know where to look. Here are five key research tools to help you get started:
Depending on your specific needs, there are many other resources available. Do you need more data on statewide competitors? Contact your state’s Office of Financial Institutions. Claritas Inc provides data on psychographic classifications of consumers. The Community Development Credit Union Foundation (CDCU) offers a variety of research studies and peer group statistics.
Don’t underestimate the power of a network. If you’re still not finding a nugget of information you need, reach out to your fellow marketing and BD professionals. Chances are, if you need the information, they do, too. Cooperatively speaking, of course.
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