The Cutting Edge - CUNA Marketing and Business Development Council

Chairs Message

New and exciting changes are coming your way as a member of the CUNA Marketing and Business Development Council. Topical webinars such as "Diamonds Are Forever", and regional roundtable meetings are but a few of the new things offered to you. Our first regional roundtable meeting will be held in College Park, Georgia (Atlanta area) November 10, on the topic of Generational Marketing. Several breakouts will be held that outline different areas of this multi-layered topic. This will be a one-day offering for those that really want to hear more about the Youth Market, Multi-Generational buying habits and bridging the gap of the generations in your credit union. Find out how to register on the council website.

The Conference Registration form and Diamond Award Entry forms are now available online via our council site. Make sure you don't miss an opportunity to show your peers your excellent work in 2003 and make sure you secure your place at the Annual Conference in March.

Have you noticed the handy bookmarks now located on the homepage of the Council website? Looking for a perfect quote, the best rhyme or how to find census data? Let CMBDC give you a hand with quick links to all of this.

Renew your membership with the CMBDC now online at http://www.cunamarketingcouncil.org/join_renew.php . This is one opportunity to maximize those remaining 2004 budget dollars. If you know someone that would benefit from a Council membership (and who wouldn't?), this is an excellent time to add new members from your credit union. Anyone applying for a new membership now receives the remainder of 2004 and all of 2005 for the same low annual rate. This deal applies to all Councils and there is also an additional discount for multiple Council memberships at your credit union. Add another member to CMBDC or to any of the other 5 CUNA Councils and receive this great deal for your credit union. Don't wait for a bill, renew or apply online today!

You Can Help Improve E-Marketing. Here's How

The CUNA Marketing & Business Development Council is working with Credit Union National Association, CUNA Mutual Group, and the University of Wisconsin-Madison's E-Business Consortium to identify online marketing practices and trends in the credit union industry. The results of this study will help our members across the country better serve their members online.

As a credit union marketing professional, your participation in this survey is vital to its success. If you have not so already, we would appreciate it if you would go to the following web site to complete a short survey about your credit union's online marketing practices. We are nearing the deadline for completed surveys, so please do not delay.

http://www.uwebc.org/CUNASurvey/survey3.shtml

We are committed to your privacy. Data gathered in this survey will be collected and analyzed solely by the University of Wisconsin-Madison E-Business Consortium. Individual responses are strictly confidential, and results will be reported anonymously and in aggregate. Your responses will not be sold, rented, or otherwise distributed to any third party.

For participating in the survey, you will be given early online access to the survey results along with the focus group research and case studies we are conducting. Hard copies of the final report will be available in February 2005.

Checking Out Your Check 21 Member Communication Options?

The look no further than the CMBD website.
The stuffer titled: Check 21 speeds checking, sinks your float is available in many quantities and for as little as $0.10 each. Best of all, this insert communicates this new process in terms your members can understand.

What are you waiting for? Click here for more information.

On A Tight Budget?

Who isn't these days. But if your conference and travel budget is not allowing you to attend one of the finest credit union marketing conferences, perhaps a conference scholarship is for you. As you know, the CUNA Marketing and Business Development Council Annual Conference will be held March 16-19 at the Riviera Resort & Racquet club in Palms Springs, California. And, when you think about it, you know how much value you receive from attending the conference, not to mention the peer-to-peer information. It would be a shame to miss it. Two individual conference scholarships are available at on the CMBDC website. One scholarship will be awarded to a marketing professional and the second will go to a business development professional. Each award will be for up to $1,500, and can be used for hotel and airfare expenses. If the scholarship recipient is not a current member of CMBDC, a portion of the $1,500 will be used to pay for the 2005 membership dues. The remainder of the funds can then be used for hotel and airfare expenses. Conference registration and pre-conference workshop expenses will be waived.

This is just another great way the CMBDC can help you out. See you at the conference!

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