CUNA Councils White Papers

As one of the many benefits of your CUNA Council membership, you have complimentary access to over 200 white papers (research papers/e-books) from all six Councils below - they are $50 to non-members, which is a savings of over $10,000! Get thought-provoking insights on the latest trends, techniques, and perspectives on the challenges you face today, or will face tomorrow.

• Cross Council
• CFO
• HR/TD
• Lending
• Marketing & BizDev
• OpSS
• Tech

Not a member? Join now or call 800.356.9655, ext. 4047 to purchase the white papers listed below.

Marketing and Business Development White Papers
Title	Author	Date
Developing Strategies for SEG-Based Credit Unions	Mark Arnold and Sandi Carangi	December 2012
Enter the Mobile Payments Era	Mary Mink	November 2012
Moments of Truth	Richard Grady	October 2012
Transitioning from Product-Based Marketing to Brand-Based Marketing	Mark Arnold	May 2012
Online Marketing Tactics	Mark Arnold	November 2011
The Essential Drivers of Member Loyalty in Credit Unions: Adding Value to the Net Promoter Score	Dr. Neil Goldman, Ed.D.	October 2011
Crisis Communications	Karen Freberg, Ph.D.	July 2011
Collective Power	Mary Mink	February 2011
Writing Grants Right: Extend Your Outreach-and Budget	Liz Johnson & Karen Bankston	September 2010
Public Relations and Cause Marketing	Darla Dernovsek	July 2010
Making the Most of MCIF Systems	Darla Dernovsek	April 2010
Social Media Guidelines & Policies	Jim Jerving	January 2010

...Looking for More White Papers?

> Pre-2010 Council White Papers are Available in the Archive Here