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CUNA Councils White Papers
As one of the many benefits of your CUNA Council membership, you have complimentary access to over 200 white papers (research papers/e-books) from all six Councils below - they are $50 to non-members, which is a savings of over $10,000!
Get thought-provoking insights on the latest trends, techniques, and perspectives on the challenges you face today, or will face tomorrow.
 Marketing and Business Development White Papers |
| Title |
Author |
Date |
Online Marketing Tactics
(Non-Members, click here to purchase) |
Mark Arnold |
November 2011 |
The Essential Drivers of
Member Loyalty in Credit Unions:
Adding Value to the Net Promoter Score
(Non-Members, click here to purchase) |
Dr. Neil Goldman, Ed.D. |
October 2011 |
Crisis Communications
(Non-Members, click here to purchase) |
Karen Freberg, Ph.D. |
July 2011 |
Collective Power
(Non-Members, click here to purchase) |
Mary Mink |
February 2011 |
Writing Grants Right: Extend Your Outreach-and Budget
(Non-Members, click here to purchase)
|
Liz Johnson & Karen Bankston
|
September 2010 |
Public Relations and Cause Marketing
(Non-Members, click here to purchase)
|
Darla Dernovsek |
July 2010 |
Making the Most of MCIF Systems
(Non-Members, click here to purchase)
|
Darla Dernovsek |
April 2010 |
Social Media Guidelines & Policies
(Non-Members, click here to purchase)
|
Jim Jerving |
January 2010 |
Youth Marketing: Strategies and Tactics for Attracting and Retaining Young Members
(Non-Members, click here to purchase)
|
Judy Dahl |
December 2009 |
Organic Membership Growth
(Non-Members, click here to purchase)
|
Jim Jerving |
July 2009 |
“Going Green”: A Marketing Perspective
(Non-Members, click here to purchase)
|
Elizabeth D. Thompson |
June 2009 |
Social Networking as a Marketing Tool
(Non-Members, click here to purchase)
|
Jim Jerving |
January 2009 |
Diamonds are Forever: How to Polish Your Diamond Award Entry to a Winning Shine
(Non-Members, click here to purchase)
|
Mike Hudson, updated by Sandi Carangi |
December 2008 |
Marketing to Baby Boomers
(Non-Members, click here to purchase)
|
Jim Jerving |
September 2008 |
Balancing Priorities in One-person Marketing and Business Development Departments
(Non-Members, click here to purchase)
|
Darla Dernovsek |
May 2008 |
Emerging Marketing Channels: Blogs, Word of Mouth, Buzz, Viral, and E-Mail
(Non-Members, click here to purchase)
|
Jim Jerving |
March 2008 |
Building a Sales and Service Culture
(Non-Members, click here to purchase)
|
Nancy Pierce |
January 2008 |
A National Brand for Credit Unions: A Compendium of Opinions about a National Brand for the Credit Union Industry
(Non-Members, click here to purchase)
|
Paul & Mary Lucas, Dick Radtke, Lucy Harr, David Grace, and Randy Harrington |
December 2007 |
ROI Calculations and Financial Parameters
(Non-Members, click here to purchase)
|
Keith Peterson |
October 2007 |
Disaster Communications: The Importance of and Strategies for Implementing a Disaster Communications Plan—Before You Need It
(Non-Members, click here to purchase) |
Judy Dahl |
October 2007 |
Member Education Yields Smart Members
(Non-Members, click here to purchase) |
Rich Jones and Dennis Paul |
April 2007 |
Business Development: Creating Community Connections
(Non-Members, click here to purchase) |
Darla Dernovsek |
April 2007 |
The Traveling Branch: Business Development’s Evolution
(Non-Members, click here to purchase) |
Jim Jerving |
February 2007 |
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